Guy Kawasaki is and has been a great source of inspiration in my short entrepreneurial journey . I have read all his prior work and am a dedicated and avid follower of his blog. His blog is a constant stream of information and inspiration and has helped me gain much in the way of experience and insight in a short period of time. His book is essentially a collection of some of his blog’s best articles , packaged into a very readable format, perfect for referencing key topics. Due to its layout I found it hard to put down, and started highlighting my favorite topics on the first read. The book is an ideal starting point for all those starting their entrepreneurial journey. It provides great information all the way from the initial steps to take before starting, right upto making your business a success.
The ideal reader for this book is someone who has a lot of questions regarding entrepreneurship and wants to demystify the topic. It provides a comprehensive manual, specially for all those who are new in the business, on important aspects such as writing your business plan, developing your product for marketing, and selling your product. For business owners who have crossed these important milestones there is some terrific information on customer service, HR strategies and raising money for the expansion of your business. It is almost like having access to a business veteran 24/7, with answers to all your queries.
What I like most about the book is the way it is written. Although the book is around 450 pages long, it is divided into 94 very readable chapters, based on every conceivable subject on entrepreneurship. Furthermore, each chapter is broken down into list like summaries, which facilitates referencing and finding key points very easily. I noticed this form of writing from his blog posts, and find it not just a most effective methodology, but one that has inspired my own writing. I have tried to emulate this writing style, and it forms the basis for many of my posts last year. The book concludes with his hindsight post. This is a definitive post for me, and the one that inspired me to start this blog and document my entrepreneurial journey. I hope it will also provide you with the inspiration to go out there and achieve bigger and better things too.
For those who have already read this book, what were some of your favorite topics and why? What other books on entrepreneurship would you recommend for entrepreneurs who are just entering the space? Look forward to your comments and suggestions.