Posts tagged "Teams"

Communication Sales

Call to Action

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“Ask yourself, ”If I had only sixty seconds on the stage, what would I absolutely have to say to get my message across.” Jeff Dewar 

A couple of years ago I struggled with my customer presentations. The content was great, I spent a lot of time on the theme and design, yet, I was unable to close the sale. If you have been in this spot, you know how frustrating it can be, specially when it happens repeatedly. I took a presentation to my mentors for feedback, to see if they could spot where I was going wrong. I did a demo presentation, I remember the response, it was “so what?”. Wow. The feedback I got was, I was not being aggressive enough in asking for the sale with my presentation. The end of the presentation was not packing in sufficient build up, to convince the prospect to make a decision about whether or not they would like to sign up for the service. I was going straight to the Q & A section after I spoke about pricing, and I lost customers during that transition.

After that day, I make sure that before I make a presentation, I visualize the desired outcome. This could be many things, ranging from closing a deal, securing funding, or convincing the team to go with a particular marketing strategy. The key is that there must be a call to action, otherwise it is a waste of time for you and the audience. Once I started incorporating this into my presentations, the results were truly astonishing. I started closing more sales and the audience was more involved and pro-active. Initially I thought the audience may find this direct approach too frank or abrasive, however the results were quite the contrary. The audience actually appreciated the upfront attitude, understood the main objective and more importantly, the chances of getting a definitive reply increased sharply.

There are a couple of things to keep in mind when devising your call to action:

1. Subtle Buildup: The last thing your customer wants to see is a slide out of nowhere, asking them to purchase the product/service. Make sure your story is consistent, it should outline the product/service, show its benefits, how it would aid a specific customer and any other data to support your pitch for why they should purchase from you.

2. Specific: There should be no vague statements relating to what you want to achieve at the end of the presentation. Be absolutely clear about what you would like them to do. If necessary, provide them with all necessary details if they have questions relating to the transaction.

3. Closing Tools: If the presentation is geared towards closing the deal with the customer right after the presentation, make sure you have all the necessary items to ensure the sale goes through. This could be contract agreements, a form on your website or even a mobile signing device. Be prepared with all the necessary tools required to ensure a successful outcome.

This has been an invaluable lesson for me and has greatly increased the effectiveness of my presentations. The next time you are giving a presentation, make sure you have a clear call to action which is supported by the rest of the presentation. Remember, if we do not ask for the sale, we are rarely going to be able to close it.

Sample Presentation:

[slideshare id=33834&doc=shift-happens-23665&w=425]

Communication

Navigating your Audience

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“The audience only pays attention as long as you know where you are going.” Philip Crosby 

Steve Jobs usually begins his keynote addresses, by giving his audience a rough outline for his presentation. For example he says, “Today, I am going to be talking about 3 things”. Usually these are three different products or services which he will talk about. What this statement does is, it formulates a path in the mind of the audience about what to expect from the presentation. Much of the time however, we will not be giving keynote addresses, and our presentations will be more intricate, and have a lot of material which we want, and need to cover. However, this should not be an excuse to create huge presentation outlines, and you should not start your presentation with headings such as: About Us, Problems, Solutions, Benefits, Price. The audience usually has this framework in mind already. 

As a presenter, we have to look at each presentation we give from both the macro and micro level. The prior post talked about the macro level, where we established the theme and story to be followed. The outline is supposed to break the story up into manageable parts, so that the audience does not get lost. Research has shown, that focusing on a maximum of 3 main points in your presentation, is an optimal number as far as recall and attention spans are concerned. It is important that when we begin talking about a key point we introduce it, talk about it, and have a conclusion for it before we move on to the next point. Often I notice presentations which talk about product features on one slide and shift to the pricing structure in the next. It is important to make the transition smoothly, to reiterate the point and close the section before moving on to the next.

Without a sequential structure in place we tend to lose audience attention very quickly. Hence, when creating your presentation sequence, remember to keep these key criterions in mind:

1. Sequential: Does your presentation flow smoothly from one section to the next?

2. Opening & Closing: Are each of the sections of your presentation introduced, and concluded clearly?

3. Length: Have you managed to restrict the content to 3 main points?

Developing an interesting presentation which flows well, requires creativity and hard work. The next time you are creating a presentation, do your best to understand the target audience, and decide the best way to communicate your message in a simple, clear and concise manner.

Sample Presentation:

[slideshare id=531205&doc=got-roots-1217263543053192-8&w=425]

Communication

What is the theme of your presentation?

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“A theme is a memory aid, it helps you through the presentation just as it also provides the thread of continuity for your audience.” Dave Carey 

We have all been to presentations where confusion surrounds the first 15 minutes, trying to understand what the presenter is attempting to establish. For example, an entrepreneur goes to pitch to an investor, and spends the first 20 minutes talking about his and his team’s credentials. The investors, who expected to hear a business proposal, are frustrated and confused. In this example, the presenter failed to set a theme for the presentation, and lost the audience’s attention. In another example, an entrepreneur enters a room, and sets the stage by telling the investors “today we will show you a revolutionary product which is going to change the way you read a book”. With a single sentence, the investor knows in essence, what is going to be talked about and what the main objective is.

Once a theme is developed, we need to support it with a story. I believe when both these components are brought together in a logical and sequential manner, great presentations are created. In the second example above, when the presenter sets the theme but follows it through only with a product demo and all its features and functionalities, it fall’s short of the expectations which were created. To support your theme, one needs to weave a sequential story to help bring the investors/customers from where they are, to where you want them to be. The presentation needs to flow naturally to help them understand your concept, how it will change the way to read, what the benefits are, and why they should invest in this opportunity. For a more detailed explanation of the art of story telling please view the video by Ira Glass below.

Master presenters like Steve Jobs begins presentations with statements such as “There is something in the air today”, “Today, we are going to change the way the world views a phone”. His keynote addresses are often launch pads for new product releases and enhancements, and he uses themes to set the tone and expectations right from the word Go. Whenever we have to prepare a presentation, take a step back before you open up powerpoint, and ask yourself, what is the one message I want to communicate to my audience? What is the most effective way of communicating this message? Once we have the answers to these questions, it will be easier to figure out the optimal way of delivering the message. One word of advice, irrespective of how much effort is put into theme and story development, if there is no passion or enthusiasm from the presenter, all is lost. It is your job to get your audience interested, and the only way to do that, is to be interesting yourself. 

Related Video:

[youtube=http://www.youtube.com/watch?v=n7KQ4vkiNUk&hl=en&fs=1]

Sample Presentation: The sound is not synced correctly, however this is a great presentation.

[slideshare id=514481&doc=storytelling-101-1216161371844255-8&w=425]

 

Communication Marketing Sales Uncategorized

Not Another Presentation

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“No one ever complains about a speech being too short!” Ira Hayes 

Presentations are a critical communication medium entrepreneurs need to be adept at. Good presentation techniques make it easier to get your point across to your team, investors and customers. However, to be able to present like Steve Jobs, requires a lot of hard work, creativity and passion. Without these three components, not only will your presentations suffer, lack of these qualities impact the overall quality of life. We have all been at presentations where we have seriously wanted to shoot the presenter, unfortunately sometimes this may have been us. I have a personal example when I was presenting the constitution of our entrepreneurship society to a new chapter we were inaugurating in China. I am pretty sure that within 5 minutes I had everyone in the room asleep. Looking back at that experience, I blamed the material, however, it really was my fault for not putting the material across in a manner that would have engaged the audience more. 

As entrepreneurs most of the time our presentations will revolve around pitching to investors, introducing a new product/service to a customer, or giving a quarterly sales report to the rest of our team. Most of these presentations have huge amounts of data that needs to be presented in graph forms, charts and numbers. What often happens is we tend to get lost in the detail and forget the overall message we want to leave the audience with. Other times, we just read off the slide, word for word, and that can be a most painful experience for the audience. The worst case  scenario is when the presenter is visibly unenthusiastic about what he/she is presenting. Unfortunately, many of us fall into these common pitfalls and that can have a detrimental impact on our ability to convince a team, get funding or close a sale. 

Over the course of the coming week I will talk about some key elements your presentation should comprise of. These should provide your presentations with that extra level of oomph which should excite, motivate or inspire your audience, whichever of these is your objective. However, to begin the process, we first have to break away from traditional “rules” we follow regarding how a presentation is supposed to be structured. We have to begin thinking creatively, with two objectives in mind, these are, what is the audience expecting of us and, what message do we want to leave them with. I hope this series will be of some help, I wish you all the very best in your future presentations.

Sample Presentation:

[slideshare id=85551&doc=death-by-powerpoint4344&w=425]
Advice Teams

5 Ways To Be a Better Team Member

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“In the end, all business operations can be reduced to three words: people, product and profits. Unless you’ve got a good team, you can’t do much with the other two.” Lee Iacocca

“Are you giving your best to the team you are working with?” All of us, who are part of any team, must ask ourselves this question periodically. It forces us to look at the larger picture, and how our actions affect it, for better or for worse. This is vital for our own personal development as well as the team’s progress. Having worked with many teams, I know first hand how easy it is to play the blame game. Team member X is not giving enough time, member Y is not bringing the value he/she is supposed to, a myriad of such thoughts constantly float in your head. We need to make a fundamental shift in our thinking, and focus on giving 100% to the team. We cannot compromise our commitment because other individuals on the team are not pulling their weight. What we can do, is become more proactive in helping other members of the team grow, as well as ourselves.

Listed below are five ways to become a better team member and help the rest of your team follow suit as well.

1. Playing to your Strengths: Understanding and playing to your strengths is a process that takes time. It is important that we start this process as early as possible. There is  much trial and error involved in this discovery process. Often, we realize our choice is not showcasing our true potential. No problem! Use the experience as feedback and move forward. To learn more about playing to your strengths please click here.

2. Being Action Oriented: Team members, customers, suppliers and investors look for people who can deliver what they commit to. This trait is common in successful people, they do not over think things, they, just do it. The concept of “Ready, Fire, Aim” is one I believe in, it has has served me well over the last couple of years. It certainly accelerates the learning process, helps you add tangible value to business, and gets you the reputation of being the guy who gets things done. To read more about becoming action oriented please click here.

3. Giving and Asking for Feedback: The art of successfully giving feedback comes with experience and time. By providing feedback you add value to the team and all of its members. There will be times when feedback will be uncomfortable and these are situations you need to learn to manage. Suffering in silence is not a smart strategy, it is one where both the team and individual lose out. To learn more about giving and asking for feedback in an effective manner please click here.

4. Being Sensitive: Being sensitive is commonly associated with weakness and insecurity in business. I do not believe this, I believe, this is an essential personal characteristic, specially one that entrepreneurs must possess. Being sensitive to the feelings of others, situations and circumstances allows you to focus on larger issues in a more comprehensive manner. Highly effective team members understand the need for sensitivity when dealing with issues which impact the entire team. To learn more about sensitivity in team dynamics please click here.

5. Paying the Price: Every team member has to pay a price when he/she becomes part of a larger entity. For a team to work effectively together, they need to reach a stage where there is price equilibrium. This creates a situation where everyone on the team has similar vested interests and are fully committed to its success. The price of being a team member consists of many elements, two of the most prominent ones are, time and sacrifices. It is critical that all team members find a balance to maintain stability within the team. To learn more about the price of being a team member please click here.

Being the best team member that you can be, is each team member’s responsibility. We have to continuously focus our energies on bringing increasing value to our organization. This may, sometimes be at the cost of your own personal goals, time and other opportunities. When you make a commitment to be part of a venture, remember, to identify the price of entering into the agreement beforehand. This is something to keep in mind when embarking on any entrepreneurial journey. Usually the price for entry is steep, by the same token, so are the rewards. Success is the result of consistent action towards identified goals. The better you perform as a team, the faster you can reach those goals.

Advice Teams

Paying the Price

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“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses, only results.” Anonymous

Every team member has to pay a price when he/she becomes part of a larger entity. For a team to work effectively together, they need to reach a stage where there is price equilibrium. This creates a situation where everyone on the team has similar vested interests and are fully committed to its success. Reaching such a level is a difficult process, because “price” is relative. If a team consists of 2 junior partners along with 2 senior partners should each member be paying the same price? If a team consists of 3 partners out of which 2 have sacrificed their social life should the third follow suit? I have debated this topic with a lot of people and am always surprised when I hear unique responses to some of the questions asked above.

At the end of most discussions however, there is a consensus that “price equilibrium” needs to exist in every team, it just varies according to the circumstances. Two key aspects of the price one needs to pay, to be part of a team are:

1. Time: Time is a vital and required input into an organization, majors rifts are caused in the team if this is not done seriously. Team members need to dedicate the time they have committed to. For example, if you have a partner who is assisting you while keeping his day job, it is his/her responsibility to be contribute to the team during nights and weekends. When one of the team runs multiple businesses, it is essential to demarcate time commitments according to your level of involvement. Without contributing time an individual is causing a disequilibrium and it usually has nasty consequences.

2. Sacrifices: When you embark on an entrepreneurial venture, get ready to make serious sacrifices. Building a business is not an easy task, it requires all members of the teams to sacrifice their own personal goals for team goals. Many find this difficult to do, some have lifestyles which they want to maintain and others may not be ready to give up personal goals. The fact of the matter is, if you are not ready to sacrifice your time, money and opportunities, do not join a startup. If you are part of the team and you are not sacrificing, in comparison to other members, it is time to step up.

In order to become a valued and key member of your team, it is essential that you are willing to pay the price required. If you find the price too steep, let all your team members know. It becomes challenging to keep paying out and not receiving anything in return during the early stages of your organization. Therefore it is critical to find out more about the team you want to join, before, you sign up. Find out what sort of price you are going to have to pay and whether you are going to be willing to do so. Doing this will make both your life and those of the other team members a lot simpler.

Advice Teams

Being Sensitive

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“It is… axiomatic that we should all think of ourselves as being more sensitive than other people because, when we are insensitive in our dealings with others, we cannot be aware of it at the time: conscious insensitivity is a self-contradiction.” W. H. Auden

The topic of discussion today is not a subject you usually find on business blogs. Being sensitive is commonly associated with weakness and insecurity in business. I do not believe this however, I believe this is an essential personal characteristic, specially one that entrepreneurs must possess. Understanding this, is the result of interactions with my mentors, who have constantly impressed upon me the importance of being sensitive to your team members, customers and suppliers. I have seen and experienced this in my own interactions of working with several teams over the last couple of years. Being sensitive to the feelings of others, situations and circumstances allows you to focus on larger issues in a more comprehensive manner.

Being a team member will inevitably result in times when the situation requires compromise and taking action in ways you may not always be comfortable with. Reactions to such situations can often be the ‘make or break’ factor for some teams. The key factor in all of this, boils down to balance. Being either overly sensitive or insensitive, bring their own share of difficulties. Maintaining a balance between both extremes requires discipline, an open mind and flexibility. I have worked with several people who have had trouble maintaining this composure, it has invariably led to difficult situations. 

Highly effective team members understand the need for sensitivity when dealing with issues which impact the entire team. Some areas requiring sensitivity are:

1. Dealing with conflict: The manner of handling conflict is a telling sign of whether balance can be maintained between extremes. For example, an individual is in a conflict with another team mate for not contributing adequately to the team. If you were the person who brought up this issue with your team member, your tone, rationale and way of handling this issue is critical.

2. Dealing with change: Whenever an organization undergoes a structural change process, substantial friction is created. This could be when individuals are required to move out of their comfort zone. As an effective team member, it is our responsibility to ensure that everyone on the team is given enough support during this transitional period. Focusing selfishly on yourself or how this change process will impact you alone, is not a winning attitude.

3. Dealing with loss: Every organization has its share of ups and downs. It is during down periods that a team is required to come together and figure out how to fix the situation. I have learnt, dealing with organizational loss tends to bring out the ugly side of people. The fact is, no one likes to lose, but it is a part of life. The success of a team comes down to, how we react to such situations and whether we are able to handle it well collectively as a team.

I agree entirely that some people are more sensitive than others. It is important however, that everyone on the team does their best in dealing with difficult situations and individuals, with an open mind. This attitude will not only help create stronger bonds between all team members, it will also make you stronger as a person. The next time you find yourself in a difficult situation, do your best to understand where the other person is coming from as well. Always remember to treat others in the same manner you would like to be treated yourself.

Advice Teams

Do you give and ask for feedback?

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“What is the shortest word in the English language that contains the letters: abcdef? Answer: feedback. Don’t forget that feedback is one of the essential elements of good communication.” Anonymous

Regular readers of my blog will be able to identify with the topic discussed today, feedback. Today, we will discuss feedback specifically in relationship to teams and it’s members. When working with any team and specially a close knit startup team, it is essential that communication remain open at all times. In the flurry of developing the product, chasing the suppliers and completing the marketing material, communication channels tend to get clogged up, resulting in much distortion. This break down of communication eventually leads to the creation of an environment in which it is difficult to work with each other. To avoid reaching this state, we need a culture of candor and feedback in the organization.

When giving feedback to someone, it is essential to keep a couple of things in mind, to make sure that the person actually benefits from what you want to let him/her know. There is no point in telling Tim “You are always late, I think you should do something about this habit of yours.” If I were Tim I wouldn’t be very happy with that sort of feedback. I would much rather like to hear, “I have noticed that you have not been able to make our weekly morning meetings for the last 3 weeks, is there something I could do to assist you in making it to the next one? Is there a particular problem you are facing that is causing you to come late? I know this great book about time management and I think it could be of great help to you, I will give it to you by the end of today.”

Good feedback consists of:

1. Timing: Feedback needs to be provided at the appropriate time and place. There is no point bringing up something which happened 3 weeks ago. Deal with it as soon as you can. If required make sure it is done in private to reduce anxiety or pressure.

2. Specific: Avoid using words like “always” and “never” which do not correctly portray the situation. In order to be constructive, feedback needs to be specific in nature. Avoid being sarcastic, very frank and overly aggressive. The reason we provide and receive feedback is to help others and, ourselves. Always treat the other person how you would want to be treated, because tomorrow, that person could be providing you with feedback.

3. Clarity: Sometimes even if we are being specific the meaning doesn’t actually come across clearly. For example “We have missed you during the last 3 weekly morning meetings, there is a lot of critical information shared during these meetings and the team would like you to be a part of them. Team work is essential for our organization to grow and given that we are struggling with this quarter’s number we really need you to cooperate with us on this matter.” The meaning has been partially lost and now the receiver of the feedback is not sure what to make of it.

4. Action Steps: Whenever feedback is proposed it is essential that it is followed up with some action steps which include targets, timelines and metrics to help the individual. Without these, we more often than not, revert back to our old habits, making the entire feedback loop redundant. Therefore, when giving or asking for feedback, make sure that that goals are set to help monitor progress.

The art of successfully giving feedback comes with experience and time. By providing feedback you add value to the team and all of its members. There will be times when feedback will be uncomfortable and these are situations you need to learn to manage. Suffering in silence is not a smart strategy and one where both the team and individual lose out.

Related Posts:

– There is no Failure only Feedback

Advice Teams

Are you action oriented?

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“Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world.” Johann Wolfgang von Goethe

There will always be some people on a team who are constantly coming up with ideas, different scenarios and ways to take the team forward. These are great people to have on a team and are an amazing resource to motivate and inspire other team members.  There is a flip side to this coin as well, if this individual does all the talking, without delivering, it can be a serious issue. When someone is an ideas person, or works on the strategic element of the business, some form of action needs to be taken on it . This can be in the implementation of the concept, in the trial of the business model or even gathering feedback from the rest of the team. Hence, there need to be clearly defined action steps, for practical implementation.

There have been numerous occasions when I have been on teams where you find a particular individual providing the bulk of ideas and suggestions, but, they never put down action steps. If this happens continuously, rather than being a source of motivation, this converts into a source of frustration for the rest of the team. It is true that everyone provides value to the team in different ways. In my experience however, individuals who do not shoulder responsibility and shy away from taking action, isolate themselves. Being action oriented is a critical characteristic in any individual, more so in an entrepreneur. There needs to be a sense of urgency for execution, rather than prolonged deliberation. When assessing yourself, and how you add value to your team, ask yourself whether you consider yourself as action oriented or not?. Next, ask others for feedback to learn which areas you need to improve on for taking action.

Team members, customers, suppliers and investors look for people who can deliver on what they commit to. This trait is common to most successful people who don’t just over think things, but, just do it. The concept of “Ready, Fire, Aim” is a theme I believe in, it has has served me well over the last couple of years. It certainly accelerates the learning process, helps you add more tangible value to your business, and gets you the reputation of being the guy who gets things done. If you are sitting on the sidelines waiting for that perfect opportunity, I strongly suggest you get your feet wet, and take things as they come.

Related Posts:

– Lights…Camera…Action!

Advice Teams

Are you playing to your strengths?

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“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.” Larry Bird

In my first couple of ventures I had little knowledge of my strengths, and most importantly, team dynamics. Team roles were fluid, it seemed everyone was doing each other’s job without getting too much accomplished. This eventually led to team break downs, on account of lack of communication, frustration and most importantly, lack of direction.  I had a couple of expensive real life courses in team dynamics. An important lesson I learnt along the way was, each one of us must find our particular and specific skill set, and hone it into a major strength. The challenging part about this task is, this identification process is not as straightforward as it appears to be.

The following are a couple of things to help make this identification process easier:

1. Ask for advice: This should be one of the first steps to take during this discovery process.To begin with, make a list of people whom you have worked with, been mentored by, been managed by, and close friends and family who know you well. This will help you to pin down recurring themes which crop up during your interaction with different people. To conclude this step, make a list of skill sets which the group thought you excelled at.

2. Ask yourself: Look at the list you have developed and start to make linkages with how you displayed those skill sets in the past. Which ones came to you naturally ?, Which ones gave you the most satisfaction?, Which ones were you most comfortable in. Experience is a great teacher and must be relied upon to help make this process easier.

3. Take a personality test: There are many great tests which you can take to help assess strengths and work place based preferences. Get feedback on your test scores from a certified consultant to help you understand your report with greater insight. This will give you a holistic picture of who you are. When I first took a personality test I was amazed at the report. We have so many subconscious preferences. Personality tests help make you consciously aware of your tendencies.

4. What do you aspire to be?: This is one of those questions you hear so often as a child. However I have noticed that as we grow older no one asks this of us anymore, a lot of the time we don’t ask it of ourselves either. As life becomes more complex and complicated, we tend to lose sight of the bigger picture and lose ourselves in the detail. Who are your heros?, What or who inspires you? These are the sort of definitive questions you need to ask yourself to get in touch with who you really are.

Finding and then playing to your strengths is a long process and takes time. It is important that we start the process as early as possible, This will place us in a position to reach out as soon as possible. There is  much trial and error involved in the discovery process. Sometimes you realize your choice is not showcasing your true potential. No problem! Use the experience as feedback and move forward. The important thing is to be growing constantly, it is when we stop growing, that we lose out on what we can achieve.

Related Post:

– Mentors & Strength Finder