“What is the shortest word in the English language that contains the letters: abcdef? Answer: feedback. Don’t forget that feedback is one of the essential elements of good communication.” Anonymous
Regular readers of my blog will be able to identify with the topic discussed today, feedback. Today, we will discuss feedback specifically in relationship to teams and it’s members. When working with any team and specially a close knit startup team, it is essential that communication remain open at all times. In the flurry of developing the product, chasing the suppliers and completing the marketing material, communication channels tend to get clogged up, resulting in much distortion. This break down of communication eventually leads to the creation of an environment in which it is difficult to work with each other. To avoid reaching this state, we need a culture of candor and feedback in the organization.
When giving feedback to someone, it is essential to keep a couple of things in mind, to make sure that the person actually benefits from what you want to let him/her know. There is no point in telling Tim “You are always late, I think you should do something about this habit of yours.” If I were Tim I wouldn’t be very happy with that sort of feedback. I would much rather like to hear, “I have noticed that you have not been able to make our weekly morning meetings for the last 3 weeks, is there something I could do to assist you in making it to the next one? Is there a particular problem you are facing that is causing you to come late? I know this great book about time management and I think it could be of great help to you, I will give it to you by the end of today.”
Good feedback consists of:
1. Timing: Feedback needs to be provided at the appropriate time and place. There is no point bringing up something which happened 3 weeks ago. Deal with it as soon as you can. If required make sure it is done in private to reduce anxiety or pressure.
2. Specific: Avoid using words like “always” and “never” which do not correctly portray the situation. In order to be constructive, feedback needs to be specific in nature. Avoid being sarcastic, very frank and overly aggressive. The reason we provide and receive feedback is to help others and, ourselves. Always treat the other person how you would want to be treated, because tomorrow, that person could be providing you with feedback.
3. Clarity: Sometimes even if we are being specific the meaning doesn’t actually come across clearly. For example “We have missed you during the last 3 weekly morning meetings, there is a lot of critical information shared during these meetings and the team would like you to be a part of them. Team work is essential for our organization to grow and given that we are struggling with this quarter’s number we really need you to cooperate with us on this matter.” The meaning has been partially lost and now the receiver of the feedback is not sure what to make of it.
4. Action Steps: Whenever feedback is proposed it is essential that it is followed up with some action steps which include targets, timelines and metrics to help the individual. Without these, we more often than not, revert back to our old habits, making the entire feedback loop redundant. Therefore, when giving or asking for feedback, make sure that that goals are set to help monitor progress.
The art of successfully giving feedback comes with experience and time. By providing feedback you add value to the team and all of its members. There will be times when feedback will be uncomfortable and these are situations you need to learn to manage. Suffering in silence is not a smart strategy and one where both the team and individual lose out.
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