Posts tagged "Sales"

Mentors

5 Step Guide about Mentors

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“Successful people turn everyone who can help them into sometime mentors!” John Crosby

Mentors are essential building blocks for your business or career. They provide you with insight and advice that can only be gained from experience. The funny thing is that they want to share this insight but do not always get the opportunity to do so primarily because…..no one asks it of them. If you are looking to fast track your business or get meaningful insight into how to further your career , start looking for a mentor today. I have compiled a 5 step guide to get you started:

1. Planning for a mentor: Before asking someone to become a mentor you need to have a plan. Your plan must encompass what you are looking for in a mentor, the level of commitment required of the mentor and lastly how both of you will mutually benefit from this relationship. Remember, you need their time, which is usually their most scarce resource. Make sure that before you ask for it you know ‘why’ you are asking this. To learn more on how to plan this, click here.

2. Finding a mentor: This is the hardest step in the entire guide. All good things in life require you work diligently towards them. This step will test your perseverance level and how badly you really want to succeed. It will require you to step out of your comfort zone, call and email individuals you never thought you could and ask for favors while not offering much in return. Trust me on this one, the effort is well worth it. To learn more about how to find a mentor click here.

3. Mentors and advice: Once you have got yourself a mentor, he/she will be giving you advice. You need to channel this advice to answer the questions you have. This requires you to be clear on the specific advice you require, to listen carefully, get multiple opinions and finally, to put the advice into action. To learn more about ways to get the most from your mentors advice, click here.

4. Mentors and connections: A key advantage of having mentors is their ability to open doors that are completely out of your reach. Whether it is getting you sales pitches you can never setup, linking you to industry veterans to get sage advice or then setting you up with pitches to angels and venture capitalists. Having a mentor help you with these aspects could end up being the difference between success and failure. To learn more please click here.

5. Mentors and strength-finder: Mentors have the ability to identify your strengths and help you develop them. This provides you with a level of affirmation that pushes you harder to reach your goals and objectives. You have to continue to focus on your strengths rather than on just improving your weaknesses. To learn more please click here.

Mentors provide startup companies with a huge competitive advantage. You need to cultivate them as soon as possible to develop momentum for your enterprise and gain as large as a lead as you can on your competition. It take a lot of effort but is most definitely worth it. So if you haven’t got a mentor yet, now will be a good time to start planning and finding one!

Mentors

Mentors and Strength-Finder

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“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.” Anonymous

In my personal experience with mentors the one aspect which I have benefited from most, more than the opening of doors or advice, has been the identification and affirmation of my personal strengths. Through this process I have learned from others to identify what I have the capability to do better than others and how to channel these strengths to a higher level. This process takes a lifetime to master, having a mentor is a good way to fast track it.

When you have someone who believes in your abilities, it is one of the greatest motivating forces you can find. It provided me with extra energy to get out of bed in the morning, to working & closing deals and providing motivational energy to the rest of the team through rough times.With or without a mentor you need to seek your inherent strengths. Everyone seems to be focusing on your weaknesses and how to improve them. Shift the focus on what it is that you do best, and how you can use those qualities to achieve your goals. By finding someone to help you through the identification process is a bonus.

To have such a relationship with your mentor you have to choose them wisely. You have to work at growing the relationship and making sure that both of you are benefiting from the process. The search for such a mentor is not an easy one and it takes a lot of time and effort. My advice is, put in that time and effort and then work towards taking yourself to the next level.

Mentors

Mentors and Connections

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“Technology does not run an enterprise, relationships do” Patricia Fripp

Mentors have this amazing ability of opening many doors for the startup they are working with. I have experienced this first hand and was in awe of the competitive advantages we gained in comparison to others startups in our industry. Some of the type of doors which were opened for us by mentors were;

1. Sales: Typical scenario without a mentor is first felt in your first sales cycle. You get all your marketing material ready and are all set to hit your list of prospects. Being a startup company you have to start from the very bottom of most organizations. This drastically increases the time it takes you to reach the decision makers and most of the time you get lost along the way. With mentors all we need to do is get a recommendation and you are sitting and pitching to the decision maker in no time. This has helped catapult many businesses which I have started or been part of.

2. Advisor’s: Usually a mentor is very well connected person with deep contacts within a multitude of industries. If he senses that our business needs help for example in the financial division and he is not able to help in that particular segment you will get referred to other potential advisor’s. By meeting with several key industry veterans you continue to increase your personal network at a mind blistering pace as well as fortifying your companies foundations.

3. Capital: In one of my prior businesses which was a web development company our mentor noticed that we had reached a stage where we could raise substantial capital to take the business to the next level.  With his personal endorsements and contacts we were able to pitch to some angel investors to raise the capital we needed. This turned out to be a huge boost with accelerated our growth by many folds.

Advice Inspiration

5 stories relating life to business

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“You never have an idea of what you might accomplish. All that you do is you pursue a question. And see where it leads.” Jonas Salk

Life is a fascinating journey and every morning I get up and look forward to the new challenges that I will have to face and learn from through the course of the day. You need to keep that perspective to live life fully. Over the course of this week I have talked about 5 recent personal incidents. They were instrumental in giving a different perspective to my usual business approach.

1. Sales & Relationships: An encounter with a street merchant helped me understand the importance of building a deep relationship with key clients . It enhances and improves the selling process when the person you are selling to, trusts you. To read the entire story please click here.

2. Squash & Strategy: This story is another affirmation of why the tortoise won the race. When embarking on a new journey take time out to study what you are getting yourself into. You should have a clear idea about goals and time frames and should build your strategy around this foundation to maximize your true potential. To read the entire story please click here.

3. The Gym: This story talks about the value of partners in our life and the instrumental role they play in helping us reach our true potential. By selecting your partners carefully you increase your chances of achieving your goals. To read the entire story please click here.

4. Different Perspectives: This story is about two individuals in the same setting and their completely different perspectives on how to go about life. It talks about flexibility and viewing life from multiple perspectives to get a better understanding. To read the story please click here.

5. Crossing the Rubicon: This story talks about crossing the point of no return.This applies to setting up a business, deciding on a career path or even selecting a life partner. We have to ensure that we make these decisions after careful thought and for the right reasons. To read the story please click here.

This week I have thoroughly enjoyed writing this segment on life and business. I may just make this a regular feature to keep things an open perspective on matters. I hope all of you enjoyed this series too, I look forward to your comments and feedback.

Advice Sales

Sales and relationships

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“Pretend that every single person you meet has a sign around his or her neck that says, ”Make me feel important.” Not only will you succeed in sales, you will succeed in life.” Mary Kay Ash

A couple of days ago on my way to a meeting I was stopped at a traffic light junction when a disabled man came to my car window, he was selling car cleaners . I didn’t need any, so he passed me by after asking. Moments later another disabled man who was selling the same came up to me. This was a man who has been selling similar merchandise at this traffic junction for the last 15 years and over the course of time he has sold many members of my family who pass this traffic crossing daily. He came up to my window,greeted me and condoled my grandmother’s passing away 2 months ago. The fact that he knew caught me totally off guard. He followed with casual chit chat regarding the health of the rest of my family and never once during this 5 minute exchange once mentioned whether I wanted to buy anything. You have to realize that we were at a traffic light crossing and were in a time sensitive situation. However, at the last moment, he casually asked whether I needed anything, I obliged and bought a fair share. Later on during my drive to the clients I began to think about what had just happened.

Sales is a very personal process, you are always more comfortable buying from or through individuals whom you trust or have a relationship with. Here was this man who had spent a large part of his life building a meaningful relationship with passer byes at traffic light junction . This continuous interaction on a relatively regular but short time frame basis had enabled him to build a relationship through which he could sell irrespective of whether you needed it or not. It wasn’t solely because he was handicapped otherwise I would have bought from the other vendors who attempted to sell me the same. It was only because of our relationship.

If you are running your own company or working at one where sales falls in your job scope I do believe the key to success is relationship building. I know it may sound somewhat cliched but just how many of your clients do you really know well. Truthfully, I need to do a lot more work in this area and this minor incident just showed me how strong a proposition you can build once you develop a meaningful relationship with your clients.

Sales

5 Steps to better sales pitches

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“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” Dale Carnegie

I firmly believe that every pitch you make to a customer has to be customized to the customer’s current needs. Going in and giving the same pitch to every customer is not an effective strategy. Customers are becoming more sophisticated and have a larger pool of vendors to choose from, hence, you have to do more and be different. This week I have set down some primers on sales pitches. Below are a list of important factors you should look into when preparing and delivering your sales pitch .

1. Industry Identification: Two factors need to be decided upon before you set out to get your prospect list sorted out. The first factor is identifying the industry that will have the greatest utility for your product/service. The second factor is identifying which industry you have the greatest links to through your personal network. Balance these two factors to arrive at an industry where you have the highest % chance of closing a deal. To read more please click here.

2. The Customer: If you can figure out your prospects pain points well before meeting them, you will have substantially increased the probability of closing the deal given you have a great value proposition. There should be substantial time dedicated to doing maximum background research about your prospects before you actually pitch to them. You will need to develop a value proposition which is tailored to their current requirements and addresses a need. To read more please click here.

3. The Sales Pitch: Rehearse, rehearse and then rehearse some more. You need to perfect the delivery of your pitch. Before you actually dive into your sales pitch you need to build rapport with your prospect. This is critical to breaking down the barriers that individuals put up when they are pitched to. The transition between building rapport and beginning your pitch should be a natural progression to ensure that you keep your prospect in a comfortable state during the pitch. To read more please click here.

4. Getting to “Yes”: Three factors play a major role if you are to close a deal. Firstly you need to be confident about both your pitch and your product, secondly you need listen and understand the prospects concerns and lastly your ability to summarize and make an effective closing argument will greatly affect the outcome of the pitch. To read more please click here.

5. Expert Advice: Three key pieces of advice which were shared to me by seasoned entrepreneurs have helped me close more deal than any other strategy. Staying honest, exceeding your clients expectations and providing more value than you take in payment. To read more please click here.

As entrepreneurs we are selling something everyday. It could be a vision, a product or a service. We have to do our best to make sure that we learn continuously to become better at this skill which is critical to our success. If you have had success in this area please share your experiences to help everyone reading this, so that they may benefit and in so doing become better at pitching.

Sales

Advice on Sales

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“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” William Clement Stone

When I was starting my first business I was given quite a few tips from a couple of very established entrepreneurs to help me out in getting the sales that I needed. Outlined below are some of the key tips which have helped me.

1. Honesty: The first thing that crosses my mind when I am getting pitched an idea or a product/service is; “Is this for real?”, “Can he/she really deliver?”. This question probably goes through all customers mind at one point or the other. It is your responsibility to make sure that when you are pitching you are honest about what it is that you can and cannot do. Honesty is always the basis of long trusted clients who continue to come back to you and refer you to their own network. Reputation is the most important aspect for any entrepreneur and honesty and integrity should be the corner stone in developing that reputation.

2. Don’t over commit: When you know you have the capability of completing additional requests by your clients but have yet to gain authority in those area’s commit less and exceed your clients expectations. My first media copyrighting business was built on this one factor. Our mantra was “exceeding your every expectation” and by focusing on exceeding our clients expectations we enjoyed tremendous amounts of success.

3. Value: Your entire sales pitch should revolve around creating more value for your client than you are taking in payment. If you continuously strive to achieve this aspect you will see your business prosper and will most likely develop a very strong bond with your clients.

Simple as they may seem these pieces of advice have provided an enormous amount of return for my colleagues and I who have incorporated them into their sales pitches. I hope they will be as beneficial to you.

Sales

Getting to “Yes”

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“No one can remember more than three points.” Philip Crosby

All the effort you put into your sales cycle boils down to the fact that you are able to convince the customer to buy your product/service. There are a many factors which have to be in place for you to get to “yes”.

1. Confidence: Throughout your pitch, the customer is going to be evaluating you continuosly through the way you speak, gesture and articulate your thoughts. All of these factors come together when you are convinced about the value of the product you are selling. If you have the slightest doubt about what you are selling the customer is going to pick up on it. So make sure you believe in whatever it is you are selling.

2. Listen: During your pitch or in the Q&A session listen intently to the concerns which are being raised by the customer. Is there any one segment which he is focusing on repeatedly? By concentrating on those you will be able to break down any internal barriers which may be stopping the customer from make the purchase. If you are selling a complicated product which requires several meetings with the customer taking down detail notes helps in preparing in advance for future negotations.

3. Summarize: After concluding your pitch you should tell the customer once again about the product and the value proposition in a very short, concise and understandable manner. This recap helps to put things into perspective as the customer has had to digest a lot of data. If you have built a solid case this is when the customer will ask you probing questions about price, delivery and implementation which often signals a green light for the contract to get signed.

I have always been a straight shooter when I pitch to clients. There are a ton of “closing strategies” which you can find in books and the internet telling you ingenious ways on how to get to “yes”. The most effective one that I have found, is to be honest, confident and concise.

Sales

The Sales Pitch

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“It takes one hour of preparation for each minute of presentation time.” Wayne Burgraff

We have all,over time, been pitched something or the other. Some pitches have been good, others could have been better, and some had you looking for the nearest exit. The sales pitch is the amalgamation of your collected information and value proposition in less than 60 minutes. First impressions are critical and in most cases, the deal closers or breakers. Think of the times when you were pitched something, be it a business idea, a product or a service. What were the factors which influenced you into making the decision to buy?

Two steps need to be taken to get to that buying decision. The first is a pre-demonstration pitch, this is where you break the ice with the customer and build rapport. This is a technique all great closers use as it lowers the internal barriers we put up when someone is pitching to us. Building rapport is an art which is learned over time and is a skill which you continuosly need to hone. Once you get good at it, you will be able to shift the customers mindset to a more accepting one, to a point where you are more likely to close the deal.

The second step is when you actually begin the sales pitch. This is when you show the customer what it is that you are actually selling and how it is going to help them. All the information you gathered about the industry and the client must be reflected in your pitch. An attention to detail will help create a much closer connection with your prospect. This allows both of you to look at the concept from the same wavelength.

This is when you arrive at a point when the customer is faced with a buying decision. If you have showcased your product/service confidently and have clearly shown how it is going to add value, closing will be much easier. Whichever method you use, whether it be a power-point presentation, a story board or a simple discussion, remember, keep your pitch simple and to the point.

Sales

The Customer

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“A professional salesperson’s most valuable asset is reputation.” Zig Ziglar

Once you have identified an industry and collected as much macro information about it as possible, you begin the process of focusing in on specific companies. To funnel down to this stage, it is helpful to identify those companies with whom you have existing links or can gain easy access to through your professional network. Many entrepreneurs and sales individuals get stuck at this stage. This is primarily due to the fact that we do not focus on continuously building our professional network. This topic will be discussed about in much detail in the coming weeks. If you lack a wide professional network you will have to work on developing leads through traditional lead generation methods, these require a lot more  time and effort.

Once you have a primary list of companies, you must study them intently through their press releases, websites, annual reports, new products and any advertising they may be involved in. This will help you get a pulse on how the company is positioning itself in the market, who their target customers are and what products/services they are focusing on. It will also help you gauge who their competitors are and how they differentiate themselves from them. This will provide you critical insight on how to position your product/service to the prospect.

You will have to show how your product will add greater value to their company, whether it be through greater efficiency, increased ROI, wider exposure, customer acquisition or brand awareness etc. You must do your best to outline measurable results that will be produced through your product/service. If developed correctly you will surprise the customer with your in-depth knowledge of the industry, local market place, their current strategy and their current pain points. Along with an attractive NABC value proposition you will have developed a very convincing argument.