“I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships… The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.” Bob Burg
Effective networking is often the difference between the success or failure of a business. As entrepreneurs, if we wait for someone to come buy or check out our products or services, we will not gain much traction. We have to continuously put ourselves out there, and find people who could benefit through our product/service or who could benefit us. The important aspect here is, there needs to be a mutually beneficial exchange. If we remain self centric and just talk about “me,me,me”, building long lasting relationships is going to be very challenging.
As stated in some of my earlier blogs, networking was and still is to an extent, something I am not completely comfortable with. This is quite common for a lot of individuals who are relatively introverted, and do better in smaller groups or on a one to one basis. Many books have been written about how to be better networkers, somehow I always felt they slowed me down instead of accelerating the process. What I have learnt the hard way is, there is absolutely no replacement for experience. We have to continuously place ourselves outside our comfort zone and make an effort. I think the tipping point for me was during a sales training course I was participating in. The group was instructed to go and collect as many business cards from strangers in 30 minutes. To make it difficult it was 8pm at night, and people were tired and hurrying back home. Eventually I gathered up the courage to go up to some people and make my case.
I got a lot of nasty comments and rude looks, but eventually, I found some people who cooperated. Ever since that day my whole mindset towards networking has changed. I have begun to truly understand how critical networking is and how the benefits far outweigh the awkwardness one may have to face doing it. During the course of this week I will be covering five factors, which I believe have made me a more effective networker. These have greatly helped me in both my personal and professional life.