Posts tagged "success"

Leadership Strategy

Optimizing Resource Allocation

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Dilbert.com

Resource allocation is an area I believe many startups pay inadequate attention to. It does not matter if you are bootstrapping or have just received a massive cash injection, planning resource allocation is a critical function. A startup without proper allocation of resources, ends up in difficult situations, which may result in layoffs, discontinuing product/services, drop in quality, overburdening of some assets and may even require shutting the business down as a whole. I have personally witnessed repercussions of misallocation of resources, this has made me realize even more, the vital importance of this function. 

During your startup journey, you will need to make several key decisions regarding resource allocation. Some key ones are hiring, purchasing of equipment,  investment in new products/services, upgrading of office premises, expansion, marketing and staff development. Apart from this, there will be a constant flow of new proposals and investment opportunities, these will make the allocation process even more challenging. As a leader, it will be your responsibility to manage the expectations of the business, stakeholders and your team, to reach an allocation mix, aimed at satisfying each one of them. In my experience, aiming for a perfect equilibrium is a great challenge, difficult sacrifices will need to be made and not everyone will be completely satisfied.

I like to keep things as simple as possible, here are a few basic steps I take when thinking about resource allocation:

1. Planning: If you are at an early stage in your business, use the business plan to give you a holistic picture of goals, and a time frame for achieving them. Use that as your guide plan for resource allocation to various segments. If you are already well into your business, take a look at the historic performances of your products/services, evaluate your cash flow positions for the coming year and allocate resources appropriately. It is important to be in a position to see the bigger picture before any resource allocation is done. 

2. Analysis: During the planning stage, there will undoubtedly be several options for resource allocation. It is important that all the opportunities are carefully evaluated. Conduct feasibility studies and market research before making any substantial investment. It is important to look at future requirements the investment will have as well. Overlooking future implications of current investments, can result in massive cash flow problems which can literally bring business to a halt. Where necessary, use a ranking matrix to evaluate your decisions.

3. Consensus: It is important to get feedback and have open discussions during the resource allocation exercise. Wherever possible, use experts in their respective areas to help guide and educate the rest of the team. The last thing you want to do as a leader is to appear to make key decisions such as resource allocation autonomously. As a leader, it is your responsibility to present all available options and give your point of view for the optimal course. 

The objective of this post is to emphasize the importance of proper resource allocation. The steps outlined should help in developing a basic framework to help you during this process. I intend to do a more detailed post regarding various resource allocation strategies soon for specific types of businesses. 

Communication Leadership

How Participative is Your Team?

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Dilbert.com

I was introduced to the importance of candor in the work place in Jack Welch’s book Winning. Candor is essentially, the ability to express one’s thoughts, opinions and concerns free from discrimination or dishonesty. However, it has been noted by several psychologists, that the reason most of us do not integrate more candor into our daily lives, is because it goes against societal norms. It is essentially because we are constantly protecting our self interest, that we do not share our opinions candidly in sensitive matters, and do our best to ‘stay out of trouble’. We may survive without brutal candor in our normal daily lives, however, the absence of an environment of candor in a startup or business entity, will lead to missing out on many lost opportunities. 

It is the leader’s responsibility to integrate candor into the team. I believe that leading by example is the best way to fast track the integration of candor into a team. I remember the first couple of performance reviews I had with members of a team I had recently begun working with. Initially, when I asked questions relating to productivity levels of other team members or their last quarter’s performance, there was  a palpable  sense of discomfort. When I raised concerns regarding the performance of the business and asked the team to share their concerns, I was initially met with much silence. Eventually however, these psychological barriers will break down with adequate effort put into the process. As a leader, it is vital to help others feel comfortable in expressing their concerns and desist from becoming defensive or abrasive if they do not like what they hear. 

A couple of ways to introduce the concept of candor into your team is by:

1. Rewarding: During discussions and meetings, individuals who bring up viewpoints other’s have ben tip toeing around, should be rewarded through a pre-formulated mechanism. I incorporated this into a team I was working with, we kept a tally of who was adding the most constructive thoughts, ideas and suggestions. Keeping score, is in my experience, a great way to get people to participate.

2. Feedback: Institute monthly or quarterly feedback session among employees and yourself. If possible use a tool such as a 360 degree questionnaire to help get the process started. Everyone should provide their assessor and participant with a score on how helpful the session was. This helps get people talking and brings issues which may be bothering them, to the surface.

A word of caution,  integration of candor into your team environment may be met with initial skepticism. However, if the aim is to remain committed to making this a part of your team’s culture, it will most certainly give rise to more productive meetings, better ideas, faster approvals and eventually, lead to higher overall  productivity. 

Inspiration Leadership

It is all about Your Attitude

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Dilbert.com

Startups usually comprise of small, tight knit teams. As the leader of this group, your energy level and mood is a compass for the rest of team. It is the leader’s responsibility to ensure that he/she does whatever is required to keep the team motivational level and outlook positive. I have found this to be very tricky sometimes. There are times when , a lack of sleep, or not feeling too well, leads to not having the required positive attitude at work. This is clearly visible to the rest of the team and has a viral affect on the rest of the team members and productivity does suffer. By the same token, if there is a member of the team who always seems to have a negative outlook, the leader has to combat these views with positive ones to bring a level of overall equilibrium. 

There will always be times when the economy is bad, the competition released a superior product, the team lost a critical member, or a host of other situations which bring the team morale down. I have experienced several of these situations and have learnt that my response to the situation will go a long way in deciding its eventual outcome. If I choose to give up, get depressed or blame others because of a particular situation, it has a domino effect on both the business, as well as the team. As a leader, we have to be aware of changing dynamics both within the team, and externally, and adapt to them seamlessly.

Listed below are a couple of ways to keep your attitude and energy in constant check:

1. At the end of every week/month ask for feedback from your team regarding your attitude during the time period, on a scale of 1 – 10. If you get a score of 6, ask about specific areas which you can work on to bring it to say 8 next week. This may seem forced and uncomfortable at first. However if there is a culture of candor present at your startup, this will be a breeze.

2. Document all the incidents you feel caused your attitude or energy levels to drop drastically. Were the changes directed to any one person? What caused them? What were the repercussions? Once we have some patterns regarding when and what is causing attitude and energy levels to drop, we can take specific steps to stop them from doing so in the future.

A leader’s attitude is usually the defining difference between a good team and a great team. With the right attitude, we assist the team break down mental barriers which may be holding them back, take away the fear of making mistakes and generally help them push themselves further. Pay closer attention to attitude, it should result in a team having higher productivity,and being more motivated and driven to reach their goals.

Related Posts

– Event + Response = Outcome

Advice Leadership

Providing Vision and Focus

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Dilbert.com

I believe an important first step that needs to be taken by a startup leader, is providing a vision for the business as a whole. I am not referring to something formulated at a resort at a weekend retreat or some other offsite activity. Formulation of a solid vision requires detailed analysis about why your organization exists, the strategies you plan to use to reach your goals, and the underlying values which will help you get there. This needs to be a collaborative effort and should involve the entire team. In some of my earlier ventures, I disregarded vision as being a fruitless exercise, which involves just talking about goals and objectives without any solid foundations. A vision was something that needed to be put on the website to communicate a message like “We aim to revolutionize the creative designing industry by using state of the art technology and delivering maximum return on investment to our customers.” 

When new members joined the team they probably read the vision statement because it was framed and hung in the office entrance. They probably never noticed it after that. What then begins to happen (this process is accelerated at startups) is that team members begin to lose focus, and attention is diverted from the intended goal to something completely opposite. The business eventually starts to lose its footing, and struggles to find direction. The team becomes frustrated with the lack of progress, and motivation takes a nose dive. While all of this is happening, the leaders blame bad market conditions and increased competition for the loss of business. This is when they all need a reality check.

As a leader, it is your initial responsibility to create a vision with your team, one which is strongly rooted in SMART goals. The team must feel and think that the vision is achievable, and know what action steps need to be taken to reach it. Next, the leader has to infuse every member of the team with the spirit of this vision. It will get repetitive, as also really irritating at times to go on and on about something, but this is a vital and important responsibility. It is only when a vision statement becomes more than a piece of paper, will we actually see a boost in productivity of the overall team. One begins to see an increased level of focus and a tangible feeling of direction. If you are in-charge of a startup team or, any other team, start with creating a vision, and aggressively infusing your team with it!

 

Advice Inspiration Leadership

How do you lead a startup?

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“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” Jim Rohn

Imagine a situation where one has the responsibility to lead a group of type A personalities, fend off large competitors, double business revenue every quarter, attract quality talent without paying them adequately, develop multiple product/service offerings in parallel, work on a shoestring budget, all this, while keeping everyone motivated and happy, without compensating them, not nearly enough. Welcome to the world of startup leadership! If anyone wants a crash course to test their threshold levels, this is definitely a job you should think about. After having said that, I have found it to be a highly rewarding and satisfying experience. This is definitely not a role everyone can fill. This role requires an individual passionate about the work the work at hand, extremely ambitious, patient and able to fight the lowest of lows and celebrate the victories. 

The above mentioned qualities are those I have found as a constant in a host of successful entrepreneurs I have met and learnt immensely from. I have had the opportunity to be in leadership positions a couple of times and have learnt tremendously from these opportunities. One of the most marked differences in a start-up as compared to say leading a division at a multinational company is the mindset. Although both positions have similar job descriptions, they require very different individuals. I realized early in life I wanted to walk down the path less travelled. This may have been the result of my early exposure to the world of business, the fame and fortune which I thought only came from setting up companies called…Yahoo, and a very strong gut feeling. 

When I actually found myself in a position of leadership for the first time, it was a new and exciting experience. Suddenly a huge responsibility was on my hands and a lot more was expected of me. However as time went by, I became more comfortable with this responsibility and eventually started enjoying it thoroughly. Over the last couple of years of being associated with various startups in different positions, a couple of key factors come to mind, I believe they can dramatically help make your startup more productive, efficient and fun to work at. I will be outlining each of these factors in the coming series, I hope to get some feedback and comments on your experiences in leading startup teams.

Advice Inspiration Strategy

5 Steps to Patience

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“Patience is waiting. Not passively waiting. That is laziness. But to keep going when the going is hard and slow – that is patience.” Anonymous

When we read about the lives of great men and women, we find a common thread in their stories. That thread is patience. In today’s day and age of instant gratification, patience levels are at a steep decline. Too many people are moving too fast, too soon. Their lives are checkered with dissatisfaction and frustration. Lack of patience has a definite impact on the entrepreneurial journey as well. If wanting it all yesterday is a priority, this path does not have what you are looking for. Patience is a virtue which cannot be learned through text books or courses, it is acquired through experience. We are all constantly placed in situations where our patience is tested, the manner in which we choose to react to these situations, determines our patience tolerance level.

Listed below are five steps to understanding situations where patience is tested, and sequential consequences if patience is not exercised:

1. Strategic Indecision: Instant success for entrepreneurial start-ups is a rare anomaly. If you embark on this journey, make sure you realize it is for the long haul. It will require remaining committed to your strategy, and to constantly adapt it to market demands. Inability to adapt and change will give rise to growing impatience which will impact negatively on your business. To read more about patience and strategic indecision please click here.

2. Marketing Results: The secret behind companies who market themselves successfully, is patience. Once they formulate a strategy, they remain committed to carrying it out to the end. Do your best to remain consistent in the messages you send out and ensure you send them out regularly. Once the messages are out there, be patient, results will follow, in time! To learn more about marketing and patience please click here.

3. Handling Customers: Prospects and customers have an uncanny ability for getting under your skin, often driving you close to insanity. It is important to learn to keep one’s composure when dealing with difficult customers. There are several strategies which can be employed to help relieve some of the frustration, these include correct identification of prospects, using CRM software and having disqualification processes. To learn in greater detail about customer handling strategies please click here.

4. Employees: Managing employees effectively requires great levels of patience. They can be a handful, specially when the organization is growing rapidly and micro management is not an option. To help develop  patience levels for this, learning to set realistic expectations and providing continuous feedback is vital. To learn in greater detail strategies for management of employees please click here.

5. PRICE of Impatience: The price of impatience is, pain, regret, irritation, close-mindedness and becoming emotional. Each one of these can have a defining impact on your business, team and relationships. By not developing adequate tolerance levels to handle the complexities of business, reaching one’s goal can be a challenging process. It is important we learn to ask ourselves “Can I afford the price of my impatience?”. To learn more about the price of impatience please click here.

Developing a high threshold of patience, helps make the difficult challenges we face daily, more manageable. It enables us to enjoy life in a more fulfilling and satisfied manner, which in turn helps us to go on to achieve great things. Everyone will have moments, when lack of patience gets the better of them, keeping these incidents to a minimum, and being vigilant and pro-active about such lapses is essential. It is only when we become aware of patience thresholds, can we work to keep increasing them.

Advice Inspiration Teams

The Price of Impatience

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“One moment of patience may ward off great disaster.  One moment of impatience may ruin a whole life.” Chinese Proverb

This week we discussed several scenarios where patience is tested on the entrepreneurial journey. For the last post of this series I will focus on the ‘price’ we pay for lack of patience. Understanding the price of impatience is as important as developing patience. All of us have experienced instances where our patience gave way, and we did or said things which impacted negatively on our life and caused regret. What is important, is that we learn from these temporary lapses and ensure they do not occur again. If we don’t, we run the risk of always being angry, upset and dissatisfied with the progress of our growth. 

Outlined below is what I define the PRICE of impatience to be:

1. Pain: Whenever we lose patience, we cause pain to both affected parties. Often, this is embedded in our subconscious and a recall of that memory, can be a painful experience. There are times when a degree of pain helps us realize all that we should be grateful for. Too much pain however, can be the cause of major instability in life.

2. Regret: Sometimes during lapses of patience, we find ourselves doing and saying things, we would never do ordinarily. It all happens so quickly, and we only begin to understand its impact after everything is said and done. That is when the regret sets in, and if we fail to move forward at this point, it has a domino effect on the self. Regret about something which happened in the past is definitive only by the lesson we learn from it, we must learn to avoid acting in a similar manner again.

3. Irritation: Patience and irritation are negatively correlated, when patience is on the decrease we experience a heightened level of irritation. Nothing and nobody seems to be right anymore. It is like a virus that drains energy out of a team. We have to keep this emotion in check constantly when we are running low on patience, it is one of the easiest ones to give into. 

4. Close-minded: When we lose patience, it is like a switch goes off and blocks everything around us. We become increasingly selfish in our outlook and begin to believe that only we know how to do anything right. This is a dangerous path to tread, the price we pay for this attitude is a serious one. 

5. Emotional: We lose our patience and suddenly, all logic and rationale goes out the window and we find ourselves making emotional decisions. These are usually clouded with the false notion that we know best. This also triggers our saying and doing things that have the ability to cause pain and suffering to those around us. Is a lapse in patience really worth destroying something you may have spent a lifetime nurturing? 

Whenever you find yourself in a position where your patience is wearing thin, ask yourself the following question: “Can I afford the price of my impatience?”. It is important to take into account the larger picture. If we do not, our outlook will remain selfishly restricted to me, myself and I. Is it really worth it?

Advice Teams

Employees and Patience

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“The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.” Bruce Barton

Two characteristics often found in entrepreneurs is, the need for perfectionism and control. When teams are small, this works to their advantage, however, when business expands, these characteristics tend to be more disruptive by nature. For example, when the business starts to grow, it is inevitable that more resources will need to be hired to keep up with growth. The selection process itself is a difficult process for start-ups with limited experience. The real fun begins when you have these new resources on board and most of the time, they don’t know what they signed up for. Earlier on, I expected the same work ethic, dedication and sacrifices from them as I did of myself. That didn’t go so well, I soon found myself getting impatient as I had set unrealistic expectations. My perception of the scenario was biased, in the process I lost many good people. I learned a thing a two about patience during this time.

Some of the key things to keep in mind next time you feel your patience wearing thin are:

1. Set Realistic Expectations: To expect the people who work for you, to make the same level of sacrifices that you may be making is not correct. From the word go, we have to temper our expectations and more importantly, outline them before you start the selection process. This way, while recruiting there will be more detail, which will help the prospect to make a more informed decision. Keeping broad guidelines for what you want from an employee, will result in both sides being negatively effected.

2. Holding Hands: The on-boarding process takes time, this is the time to help the employee make necessary adjustments to fit into the organization. Bring them up to speed with the projects they will be working on and acquaint them with all the set processes. It takes an average of 1-2 months to bring an employee up to speed, till they start contributing to their potential. Make sure you help them as much as possible to speed up the process.

3. Feedback: We are all human and we all make mistakes sometimes. Instead of coming down hard on an employee regarding their work ethic, performance or behavior, provide feedback on steps to take to bring about positive change. Doing this effectively takes time and a lot of patience. Even when they mess up the proposal, don’t do a good job at that presentation or keep coming late to work, provide them with timely feedback. 

These are simple steps to take, to help become more patient with your employees. Incorporate them into your organization and see increased performance results, calmer working environment and a motivated workforce. Along the way, you will develop the patience required, to scale the business further and help manage people all over the globe. Remember, it is not possible to do everything ourself. Learn to sacrifice a little bit of that perfectionism and control, it will go a long way, in the larger scheme of things. 

Related Articles:

– 5 Steps to Hiring Better

Advice Customer Service Sales Strategy

Are customers testing your patience?

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“You can’t just ask customers what they want then try to give that to them. By the time you get it built, they’ll want something new.” Steve Jobs

Prospects and customers have an uncanny ability of getting under your skin, often driving you close to the verge of insanity. It all begins when you begin to identify potential prospects for your target segment. Those first couple of cold calls, emails and introductions set the wheels of the sales cycle into motion. Then it begins, the non responses, the transferring of your calls all over the company, being on hold for ages and even some rude responses. At this level you need to be somewhat thick skinned, you should then not have a problem getting through this stage with a list of higher probability prospects. It is during the next couple of stages when you have initial meetings, send proposals and quotations that your patience really begins to get tested. This stage differentiates the sales people who succeed, and those who just get by.

Over the last couple of years some tips that helped me during this period are:

1. Prospect Selection: In today’s market place, no one really cares for the generalist anymore. It is slowly becoming a market where niche specialists have a marked competitive advantage. I would therefore suggest you tailor your sales strategy to focus on a particular market segment and cover it extensively. If your prospect list selection covers any and everybody the number of mild leads will drive you insane. Be selective and choose your segment wisely. Next build a prospect list specific to that segment and start to make inroads.

2. CRM Software: If you are not using one for your sales development and pipeline monitoring, I would strongly suggest you look into one for your organization. If you haven’t used CRM software before, start by using simple systems such as the ones available at 37signals.com. These help tremendously in making correspondence with prospects structured, efficient and professional. It also allows you to get a dashboard view of what is moving in your pipeline and what is not.

3. Disqualification: Customers who are not interested or ready for your product/service at the present moment should be disqualified from your list. These are clients who gather information from you, and then become dormant. I suggest you develop certain time quotas, after which, if the prospect does not respond they should be disqualified from your qualification process. If this step is not done it will drain a lot of your time without necessary results. 

4. Contracts: Once you have signed up a customer for your product/service, make sure you sign comprehensive contracts with them, these must cover exactly what you will be delivering to them. Failure to do this will result in some customers asking for more than promised and you will find yourself in a difficult position. There are few things more irritating than a customer who continues to ask for changes, reviews and modifications during the delivery process. 

I don’t completely agree with the statement that “the customer is always right”. There are some situations when you will have to draw the line. Difficult customers end up costing the organization a great deal. They increase the level of frustration within the team and decrease morale. Constantly review your prospect and customer list, I use a rating system in some of the companies I work with. This lets the entire team know which customers get priority over others. Focus your energy on those leads and customers where you have the greatest ability to cross sell and develop deep relationships with.

Marketing Strategy

A Marketing Secret

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“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” John Quincy Adams

The secret to getting the most out of your marketing plan is to remain patient. It is not as easy as it sounds however, and I have broken this rule many a time in the past. This lack of patience is due largely to the fact that most startup organizations have fairly loosely defined marketing plans. If you allocate $X per year on “marketing” activities, the chances of earning substantial returns on your investment is wishful thinking. Therefore, before beginning any marketing activity please map out your marketing plan in detail and allocate appropriate funds and metrics to the plan. Having a marketing plan is one thing, sticking to what you have charted out is a completely different ball game. 

I would like to clarify a couple of false notions that people have about marketing,

1. Instant Results: One should not expect a TV ad campaign which was screened over the weekend to help achieve quarterly target sales. Marketing is not a magic pill, which will the generate the results you want instantly. It takes time, effort and most importantly consistency to get the results that one is looking for.

2. Marketing is a Cost: I like to treat marketing as an investment, made into your organization. If one treats marketing as a cost, unfortunately it becomes one of the first things to get cut during tough times. Like any investment made in technology, infrastructure or talent, marketing must be treated similarly, to get maximum return on investment.

3. Marketing is not Advertising: I get this one a lot during discussions. A core fact is, advertising is just one tactic which can be used in a total marketing mix. Restricting your perception of marketing solely and totally to advertising will not get the required results .

The secret behind companies who are able to market themselves successfully is patience. Once they formulate a strategy, they remain committed to carrying it out to the end. Do your best to remain consistent in the messages that you send out, ensure you send them out regularly. Once the messages are out there, be patient, results will follow!