Understanding the importance of core values is something that I have been fascinated with ever since I read Jim Collins book, Good to Great. Core values form the foundation for businesses that persevere through time and major changes. An apt analogy is that of the growth of a tree; some trees have a quick growth - Read More -
Image by Space Elevator Guy At university many of us have taken courses in which we have been taught how to conduct a SWOT analysis. It is a simple matrix through which you evaluate opportunity and competition with an angle to using it personally on assessing yourself or your business. SWOT stands for strengths, weaknesses, - Read More -
“A business based on brand is, very simply, a business primed for success.” David F. D
“The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.” Larry Webber I used to think, when you have a reasonable story to tell, along with a catchy, smart name, one was doing quite well in the branding process. However, there are many other smaller elements which need attention - Read More -
“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can - Read More -
“A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis When you walk into a supermarket with the intention of buying eggs, do you actually pay attention to the branding on the eggs or do you pick up whatever is available? I usually pick up whatever - Read More -
“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” Stephen King Yesterday’s step regarding the personality of your brand, should get one thinking - Read More -