I have been talking about this project quite a bit and think it is time now to give everyone a better idea of what it is that we want to do.

The primary problem we aim to solve through this, is one of incorrect career path selection. I graduated from college nearly 5 years ago and when I catch up with old friends, I estimate that over 70% of them, are not entirely happy with what they do on a daily basis. However, they are at a point in their lives, where change has become an extremely difficult option and the decision to “just to live with it”, is how they resolve the issue. Many of them selected career paths at graduation, paths which were not always suited for who they were, but rather paths chosen and based upon other factors, such as employer brand or monetary compensation.

Identifii wants to operate in this space, a space where early career decisions are being made.

We are a web service which assists fresh college graduates and young professionals, make better career decisions. We do this by providing them the ability to learn about their personality and workplace preferences. After establishing their preferences, the system recommends specific career paths and also indicates whether someone in their social network can help them get started on the path.

Our mission is to make career discovery simpler for Gen Y. I strongly believe, that armed with enough information about personality preferences, career path options, companies and network connections, a person is in a hugely better position, to make critical career decisions.

Selecting the right career path enhances our lives. It also has a positive impact on all of the people around us. By helping one person, we will be able to make a marked difference in the environment around them. Multiplying that, to benefit thousands and then millions of people, is what gets me up every morning, and motivates me to work hard to make this a reality.