The Last 7 Days

The last 7 days have been an absolute blur. I have probably averaged 3 hours of sleep daily. It all started when we flipped the switch on for our Identifii Alpha program. We expected our close friends and family to be the only ones who would actually be using it. We were however very pleasantly surprised when after 7 days we have just crossed 750+ alpha users who have signed up for the program. The list is growing at an exponential rate and one could not ask for a better start.

Some major take-aways from the last 7 days have been:

1. Release Early: Launch your web app with the most basic functionality as soon as you can. Keep it behind closed doors, with the functionality enabling existing users to invite more users into the app. This helps you to measure important metrics, like viral coefficients etc.

2. Email Marketing is Critical: Without Mailchimp we would have been lost. Through this channel we have started some amazing conversations with our initial user base. Put an effort into making some custom templates for your emails and split test your subject titles to ensure you get the best ROI on your list.

3. Social Channels: This is a major time-sink once you start to get some traction. Limit your channels to those that you can manage effectively. We are currently most active on Twitter and have a very tight alpha user group setup on Facebook. We have not started our blog yet and will only do so when we find a community manager. (This position is currently open. If you want to meet people all over the world and work closely with the Identifii team, please send me a message).

I will make up for past posts as quickly as I can. I apologize for the gap in my posting schedule!

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