Startups usually comprise of small, tight knit teams. As the leader of this group, your energy level and mood is a compass for the rest of team. It is the leader’s responsibility to ensure that he/she does whatever is required to keep the team motivational level and outlook positive. I have found this to be - Read More -
I believe an important first step that needs to be taken by a startup leader, is providing a vision for the business as a whole. I am not referring to something formulated at a resort at a weekend retreat or some other offsite activity. Formulation of a solid vision requires detailed analysis about why your - Read More -
“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” Jim Rohn Imagine a situation where one has the responsibility to lead a group - Read More -
“A business based on brand is, very simply, a business primed for success.” David F. D
“The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.” Larry Webber I used to think, when you have a reasonable story to tell, along with a catchy, smart name, one was doing quite well in the branding process. However, there are many other smaller elements which need attention - Read More -
“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can - Read More -
“A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis When you walk into a supermarket with the intention of buying eggs, do you actually pay attention to the branding on the eggs or do you pick up whatever is available? I usually pick up whatever - Read More -