No one wants to fail. In fact, people go to painful lengths to ensure that every step they take is the right one. However, the world has a different plan for all of us! No matter how many spreadsheets and hypotheses we construct, the probability to cover all angles in a complex decision, like starting - Read More -
“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” Thomas J Watson A customer value proposition (CVP) is a direct reflection of how your organization brings value to your - Read More -
“Concentrate your strengths against your competitor’s relative weaknesses.” Paul Gauguin Your customer value proposition (CVP) needs to be benchmarked against your competitors. Prospects will always ask the question “Why should we choose you over them?”. As mentioned in earlier posts, ensure a distinctive advantage, tangible metrics and a proposition which is sustainable over a period - Read More -
“Never promise more than you can perform.” Publilius Syrus Imagine if FedEx did not get your package to its target destination overnight! Would you use or recommend the service to anyone again? Probably not. As customers of products/services, we expect them to deliver on their promise. Inability to match expectations, results in unhappy customers, and - Read More -