“As real estate is location location location, marketing is frequency frequency frequency.” Jay Conrad Levinson Marketing is a critical component of any business strategy. Unfortunately, it is not often given the importance it deserves. This is due to a multitude of misconceptions. For starters, it is treated as a cost instead of an investment. Using - Read More -
“An important and often overlooked aspect of operational excellence is regularly comparing actual costs to budget assumptions – not just the numbers in the plan. Understanding assumption deviations will help improve the accuracy of future forecasting.” Bob Prosen Budgets are a necessary evil, they draw boundaries to ensure we know how far to go with - Read More -
“We can never have enough strategies. We have enough tactics but not enough strategies.” Matthew Dowd After all the research and strategizing is done, the strategies need to be translated into executable actions. It is important to remember that without the effort that goes into correctly identifying strategies for your business, marketing tactics will not - Read More -
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu Strategy and tactics formulate the heart of a marketing plan. What happens is, these two sections are often thought of as one. This is a critical error. These two segments - Read More -