“A business based on brand is, very simply, a business primed for success.” David F. D
September 9, 2008
positioning
September 8, 2008
Key Brand Elements
“The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.” Larry Webber I used to think, when you have a reasonable story to tell, along with a catchy, smart name, one was doing quite well in the branding process. However, there are many other smaller elements which need attention - Read More -
September 7, 2008
Selecting the right name
“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can - Read More -
September 6, 2008
How to position your brand
“A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis When you walk into a supermarket with the intention of buying eggs, do you actually pay attention to the branding on the eggs or do you pick up whatever is available? I usually pick up whatever - Read More -
August 19, 2008
5 Steps to Assess a Business
“Strategy is not just a plan, not just an idea; it is a way of life for a company. Strategy doesn’t just position a firm in its external landscape; it defines what a firm will be.” Cynthia A. Montgomery As a business owner one needs to continually assess one’s own company as well as those - Read More -
August 18, 2008
Who is On Your Team?
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” Babe Ruth The success of any startup depends on the quality of the team executing the plans. It comes - Read More -
August 17, 2008
How Do You Acquire Customers?
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch The reason I ask this question is to understand how the business plans to market itself to its target segment. As mentioned earlier in my blog posts, very often start-up companies fail to sufficiently - Read More -