Posts tagged "money"

Advice Sales

Sales and relationships

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“Pretend that every single person you meet has a sign around his or her neck that says, ”Make me feel important.” Not only will you succeed in sales, you will succeed in life.” Mary Kay Ash

A couple of days ago on my way to a meeting I was stopped at a traffic light junction when a disabled man came to my car window, he was selling car cleaners . I didn’t need any, so he passed me by after asking. Moments later another disabled man who was selling the same came up to me. This was a man who has been selling similar merchandise at this traffic junction for the last 15 years and over the course of time he has sold many members of my family who pass this traffic crossing daily. He came up to my window,greeted me and condoled my grandmother’s passing away 2 months ago. The fact that he knew caught me totally off guard. He followed with casual chit chat regarding the health of the rest of my family and never once during this 5 minute exchange once mentioned whether I wanted to buy anything. You have to realize that we were at a traffic light crossing and were in a time sensitive situation. However, at the last moment, he casually asked whether I needed anything, I obliged and bought a fair share. Later on during my drive to the clients I began to think about what had just happened.

Sales is a very personal process, you are always more comfortable buying from or through individuals whom you trust or have a relationship with. Here was this man who had spent a large part of his life building a meaningful relationship with passer byes at traffic light junction . This continuous interaction on a relatively regular but short time frame basis had enabled him to build a relationship through which he could sell irrespective of whether you needed it or not. It wasn’t solely because he was handicapped otherwise I would have bought from the other vendors who attempted to sell me the same. It was only because of our relationship.

If you are running your own company or working at one where sales falls in your job scope I do believe the key to success is relationship building. I know it may sound somewhat cliched but just how many of your clients do you really know well. Truthfully, I need to do a lot more work in this area and this minor incident just showed me how strong a proposition you can build once you develop a meaningful relationship with your clients.

Advice

Life and Business

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“A business that makes nothing but money is a poor kind of business.” Henry Ford

Over the course of last week I have come across some interesting incidents which I documented in personal off topic posts. This week I decided I would share 5 of them so that we could all get a different perspective as compared to the traditional views on business and entrepreneurship I have taken in the past.

Life is a fascinating journey and every morning I get up and look forward to the new challenges that I will have to face and learn from through the course of the day. You need to keep that perspective if you want to live your life fully. I keep telling everyone that life is too short for us to take things for granted. I often hear some of my investment banker friends telling me that they look forward to the time when they can actually stop doing what they are doing and start living. I could empathize with that view a couple of years ago but now it seems not to be the most optimal way to live life. I realize many people have responsibilities and valid reasons for sometimes sacrificing certain things early on in life to enjoy life afterwards. Just make sure that whatever you do it is something you feel deeply passionate about and you wake up in the morning looking forward to the day. You are one of the lucky ones if that is the case.

The same applies for business when you are selecting or working on ideas make sure your value and belief systems are correctly aligned with what it is that you are working on. Money is a valid driver but it shouldn’t be the only one. You must have other drivers which force you to push yourself harder and further. You have to choose to do something which you truly believe in and let it take its course. My last couple of posts talked about losing balance in your life in the early stages with startup ventures, make sure the sacrifice you are making is worth it. It should really be more than just money. Also if you are going to have an imbalance temporarily in your life make sure you have as few responsibilities as possible. When you have a life partner, children or a girlfriend/boyfriend your actions have a direct impact on someone else’s life. That is why I advocate getting into business as early as possible because you have a lot less to lose.

I look forward to a lot more comments and feedback during this week’s blog as the topics are a lot more abstract. A lot of us have very different perspectives on the topics which are going to be written about and I would really like to hear from as many people as possible.

Advice

5 steps to follow when doing business with family or friends

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“It is an immutable law in business that words are words, explanations are explanations, promises are promises but only performance is reality.” Harold S. Geneen

Getting into business is like all other major decisions you have to make in life. Like all complicated decisions there are factors which tend to have a more pronounced impact on the decision. Going into business with friends and family is one of those factors. In my experience these tend to be a lot trickier than standard business agreements because they come with their own baggage. Over the years I have been adviced and have learned how to deal effectively with the issues that arise when you go into such a business venture. I hope this will be of some help to you if you are planning on getting into business as well. If there are any other factors which you think should be included in this list please let me know.

  • Business Plan Development: Never fall into the trap of getting started with ‘just’ a business idea. Sure you have a greater level of trust with your business partner but that does not mean you would exclude putting down on paper what it is that you plan on achieving through this business. The process of putting down on paper what your idea is, clarifies it, identifies key areas which you need to work on and possible pitfalls you may face. This is a step which needs to be taken before you start any venture. To read more about business plan development please click here.
  • Commitment Levels: With a business plan in place you will now be able to judge with greater certainty how much money, time and effort is going to be required by the business. You need to put down clear parameters at this stage as to what each partner is supposed to do. This level of commitment needs to be clarified from the start or you will have an unbalanced partnership which leads to a multitude of problems further down the line. To read more about how to set commitment levels please click here.
  • Candor: Establish a culture where candour needs to be an integral part of the venture. The worst thing you can do for yourself and your business would be to keep all the things you want to say to yourself. This will lead to frustration, under performance and morale issues which can jeopardize the success of the business. A culture where you can be open, state your opinions and be comfortable will help you form a considerable competitive advantage and will enable your company to make difficult decisions with a lot more ease. To read more about candor please click here.
  • Noise Levels: When you set to do business with friends/family you need to keep external noise levels under strict controls. Noise levels refers to the interference in the business by members of your family or friends. When we divulge too much information outside the core group it ultimately comes back to the core group in a completely changed form. This could lead to several problems between partners, frustrate the team and affect the overall morale. To learn more about how to keep noise levels at your company please click here.
  • Equity Splits: This is an issue which is at the core of most problems which are faced by all companies but more so in businesses where friends and family are involved. We tend to be a lot more generous just because a business partner is a cousin, friend or relative. You need to correctly assess what the partners contribution will be and then use a simple model to figure out how much the partners stake is actually worth. To read more about the formula to calculate a fair equity split please click here.

Doing business is tough, especially when it involves family and friends. These couple of steps should provide a basis for a solid framework which would help you work through problems in a structured and fair manner. These steps should be taken as a frame of reference and can be adjusted for your actual scenario. If you require any advice or feedback please let me know and I will do my best to see if I could be of any assistance.

Advice

Equity Splits

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“Lets all split it equally”. There are many people who agree with this and quite a few who don’t. I am with the latter group. I have been part and am still part of ventures where equity has been split equally from the word go. If there is one reason why this is done so widely it is, ‘lets not ruffle any feathers’. The other train of thought is that since the company is only an idea right , lets see how it develops. I used to think that way too, until some of the companies I was with got reasonably big or some partners became way too complacent. Thats when I realized this doesn’t work.

Since we are creating a culture of being candid I think it should start from the word go. When looking at splitting equity there are a couple of factors to consider when doing the split:

1. Money to be invested

2. Time to be invested

3. Experience of the partner

So lets take an example:

Three partners are setting up a consultancy. The business requires substantial experience and industry knowledge as well as a large amount of time commitment. Looking at all the factors, they come to the conclusion that each factor should get a certain weightage; Money (18%) Time (48%) Experience (34%). All partners decide that they should split the investment money equally. Time wise the split would be 50/30/20 and experience wise it would be 55/25/20.

Thus you would get:

Partner A ( 6% + 24% + 18.8%) = 48.6%

Partner B ( 6% +14.5% + 8.5%) = 29%

Partner C ( 6% + 9.6% + 6.8%) = 22.4%

Allocating weightage to each of the factors can be mutually decided by all partners to be set equally or using a range of values. I feel this brings more fairness into an equity split and puts pressure on those individuals with greater shares, to deliver more to the team.

There are many permutations which could be added to bring a greater level of equality among the shareholding when time is being spent equally by the partners.

This model should provide a starting point to bring more objectivity into the equity splitting process. If you have any questions please let me know.

Finance

Source #2: DIY

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“The great majority of men are bundles of beginnings.” Ralph Waldo Emerson

Todays source will talk about a common scenario which comes up when you have your NABC proposition in hand but unfortunately don’t have the funds to get your product off the ground and have been unable to secure funding from friends and family. At this point many begin to lose heart. They begin to doubt themselves and their belief in their idea gets shaky. An entrepreneur who has complete belief in his concepts and ideas will not lose hope at this point in time. We have several options still available to us which include angel investment, venture capital or even getting some leverage from your bank. The advice I give to individuals in this space is to get some funds together yourself or with your team mates the old fashioned way with a plan with specific goals.

In todays day and age angel investors are becoming more sophisticated and a proof of concept or prototype has becoming a necessity. Plans look great on paper and if you are an A-grade presenter you may make it through at the angel investment level. However, it is becoming increasingly more difficult to make it through without a prototype or proof of concept. The other day a friend called me asking for advice on an online stock photo website he wanted to launch. He had a lot of new twists to the conventional business model and he was essentially looking for some seed capital to convert this concept into a reality. Being a professional photographer with a good team I told him that they should raise money themselves and get a prototype of what they want to do together. This would make it easier for them to approach angel and VC investors.

Here is when things get a little blurry. Say you have skills in flash based development. You set up a home-based consultancy to promote your services with the goal to raise $10k to create your prototype. Things start to go reasonably well and you find yourself making relatively decent money without having to work at a full time job. You need to keep things in focus now, consulting work is highly customized and cannot be scaled. A lot of angels and VC’s would not be very interested in funding a project which does not have a viable exit strategy. Stay focused on creating a standardized product which can be used by millions of individuals rather than custom work developed for a specific individual. Falling into this trap is relatively common. Staying focused on the bigger picture is a vital key.

Once the prototype is developed get back out there and get some serious investment into your project to get it kick started. When you use this sourcing method to raise funding for your project remember to stay focused on the bigger picture. If you are developing a stock photo website ask your clients whether they buy photo’s online and if they don’t, how much they would want to pay for them. If you are a software programmer continue to take on projects which help you in developing modules for the larger project. Use this as a platform to get traction on the idea and to help you refine it along the way. Just remember to work with a specific goal , do not get sidetracked and lose sight of the ultimate objective .

Finance Inspiration

Is it all about the money?

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“You must not for one instant give up the effort to build new lives for yourselves. Creativity means to push open the heavy, groaning doorway to life. This is not an easy struggle. Indeed, it may be the most difficult task in the world, for opening” Daisaku Ikeda

I hear it all the time….”I will start up my own company when I have enough money” or “I can’t start a new business because I don’t have the funds”. I used to think along these lines once upon a time as well. The reasons why some think this way are purely psychological. We set up sub conscious barriers which inhibit us to go into unchartered territory. We fear that we may fail or that we wont have the confidence that is needed. Since nothing can really prepare anyone for this deep dive I just ask the question “Do you believe that your product/service has the potential to become something huge?”. The answer to this question helps you break down any internal barriers you may have. It will strengthen your resolve and make you think deeper about what you are actually wanting  to achieve. I sincerely believe that money should not be an hurdle when you believe that you have something unique to offer the world coupled with the confidence you can deliver it .

I have been part of and have created quite a few companies in the last couple of years. I don’t recall a time when money was the primary hindrance in wanting to execute what we had in mind. Don’t get me wrong, money is a great thing to have while running a business, its just over reliance on it which causes a blur. Over the next week I am going to be talking about some of ways that you can look into raising funds for your startup. Pre-requisites would be, the belief that you have a potentially value adding service/product, have part of your team in place and a burning passion to succeed  to bring about positive change. Without these factors I am certain that even if you raise capital, chances of success are reduced.

The fact of the matter is that when you want change in your life or you do not want to go down the the beaten path you have to want it bad enough. Stuff like finding the right team and the right investment partner become much simpler feats. I had mentioned this before, when you are looking for success it has mysterious way of creating pathways for you to find it. Letting the world tell you that it is too difficult is just its way of testing your resolve. If you truly believe that you have what it takes to make it,  I am very sure that you will have no problem crossing this hurdle.