A team often slaves away for months, even years at a time, to get a product/service ready to launch into the market. Yet, it continues to surprise me how little effort is put into launching a product/service correctly, as compared to the effort put into producing it. Outlined below are a few critical steps that - Read More -
The last couple of days have been pretty hectic. There have been a series of highs and lows, enough to play havoc with most people’s minds. I guess this is part of entrepreneurship that gets lost in translation when people romantically recount their entrepreneurial experiences. I wrote about emotional control a year or so ago, - Read More -
I was recently asked whether there is an ideal path that one should follow in school and university to prepare oneself for the world of entrepreneurship. My straight up answer for that is, no one path is better than another to help you become a successful entrepreneur, an inner drive to be one is a - Read More -
Change is hard. Change is uncomfortable. Change requires inner strength and willingness to break the status quo! Starting a new business is very challenging. It requires a level of personal commitment and courage often lacking in many people. Most importantly, it requires a deep belief in one’s own skills set and ability to deliver. This - Read More -
Image by ArghMonkey Pricing is always a tricky issue. Determining a correct price that a customer will pay for your product or service, is always a point of debate among team members, since the price appears to be either too high, or too low. I find the cost plus pricing mode usually adopted by many - Read More -
Whichever business you are in, there will always be simple ways to put in that extra effort to change a normal experience into an exceptional one. In a world which is quickly losing the human element and being replaced by technology, processes are becoming robotic, and efficiency is being given a higher level of importance - Read More -
Image by ul_Marga Marketing should be known as, and synonymous to, relationship management. When a potential, or existing, client calls you, your answers to his questions can make or break a deal. If you don’t have the answer, you need to find it. If you don’t have the time, you need to make it. Be - Read More -