I always enjoy watching the creative process of rebranding a company. This video encapsulates the rebranding process completely.
February 28, 2011
branding
August 22, 2009
Does Your Business Own a Word?
In the book “22 Immutable Laws of Marketing” by Al Ries & Jack Trout, they mention that “owning a word in the prospect’s mind” is “the most powerful concept in marketing”. When you think of words in the online space, words such as “bookstore” or “search”, the direct connection to “Amazon” and “Google” by many - Read More -