I read a lot of books regarding the subject of sales. Sales and revenue are the life blood of any business. Hence every entrepreneur needs to equip him/her self with the necessary skill sets to sell, because in the final analysis their livelihood depends on their ability to convert prospects into paying customers. I had - Read More -
I am quite fascinated these days with the way word of mouth marketing actually works. I am particularly interested in the way it is created, how it can be measured, and some common pitfalls to avoid when devising such campaigns. When I heard the author of this book convinced a town in America to rename - Read More -
Seth Godin is one of my favorite authors. His blog and books have been a great source of inspiration over a period of years. Permission Marketing is one of his books I continuously refer to whenever I think about marketing campaigns and developing deeper relationships with clients. Like most of his books, it is relatively - Read More -