The 80/20 rule is a powerful framework, one that helps us understand the dynamics between inputs and outputs. The rule asserts, that a minority of causes and inputs of effort, results for the majority of the output. When the rule is applied to a customer base, a skewed imbalance is often seen, where a small - Read More -
In the book “22 Immutable Laws of Marketing” by Al Ries & Jack Trout, they mention that “owning a word in the prospect’s mind” is “the most powerful concept in marketing”. When you think of words in the online space, words such as “bookstore” or “search”, the direct connection to “Amazon” and “Google” by many - Read More -
“A business based on brand is, very simply, a business primed for success.” David F. D
“The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.” Larry Webber I used to think, when you have a reasonable story to tell, along with a catchy, smart name, one was doing quite well in the branding process. However, there are many other smaller elements which need attention - Read More -
“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can - Read More -
“A computer can tell you down to the last dime what you
Every company has metrics that track performance. The key question is whether these metrics really provide visibility to performance as viewed by the customer.” Steve Matthesen Working at a startup, there are always a host of things which need to get done. It is a constant battle with time to stay on track and achieve - Read More -