Morphing Your Business

I have been through the start-up phase iteration quite a few times, and one of the things I have realized is, that founders who are very rigid in their outlook about what the business can, and cannot be, are usually the one’s who experience lesser success. The fact of the matter is that start-ups are up against an up-hill battle right from the onset, since they address a market that may or may not exist, against competition who could probably out flank them if they wished to do so. Coupled with the turbulent inner workings of a start-up team, you actually wonder how the odds at success are as good as 1 in every 10. I am not being pessimistic about starting up your own business, I am just sharing things that I have observed along the way with you.

Given the difficulties that we face as a start-up, the last thing you want to be, is inflexible about the path your business should  take. As long as the founders are motivated enough to succeed at making the ‘business’ work, then it is a matter of finding the right model. This requires continuous adoption of market feedback, and what your customers do and do not like. If you are unable to change with the feedback, there are only so many times you can go to a prospect and ask them to buy your product. If no one is buying from you, then instead of blaming the market and your product/service, you need to look a lot more, and carefully into your position in the market place.

Progress is made one step at a time. When we stop moving, we stop learning, and ultimately that leads to our downfall. If you are experiencing difficulty in getting your business traction, there is a very serious talk that you must have with the founding team about the direction you need to take. I find that motivated and passionate entrepreneurs, who find themselves  in a corner, find in this their best side appearing and often, all that is needed to get them back up and running, to devise a way to address the problems they may be facing.

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