I had an interesting discussion with a friend today, about rockstar sales people. We were talking about their innate abilities to close deals and get prospects to take out their wallets. Sales is the back bone of any business and every entrepreneur needs to have this ability…the ability to sell. The best part about sales is that it has a built-in scorecard. You either make the sale, or you don’t. The reasons and circumstances may vary, but it comes down to what your strike rate is.
Sales should not be limited to selling that additional widget or service, to a new prospect. It is the ability to make your staff believe in the company’s vision, sell future growth prospects of the business to investors and be able to tell the press a compelling story as to why you are different!
The success of your business depends on your ability to sell, the scoreboard is always keeping track.