The business world is full of consistency measures ranging from ISO certification to six sigma implementations. In essence, we have to do our best to develop systems that enable us to provide a certain level of service or product, that is consistent in the long term. When a startup has reached a stage where it has released it’s product, or offered it’s service, an effort to standardize the processes involved must be worked at . Creating consistency and standardizing a product, is relatively more straight forward than bringing standards to service based businesses.

Running a service based business requires standardization processes to be created based on customer experiences. For instance, say your business provides consulting services in the realm of marketing. In this scenario every new customer has to be taken through similar processes to understand their needs and requirements. Next, the level of service that is delivered to the client, during and after the sales process should be meticulously tracked and paid attention to. Processes such as invoicing, feedback, reports, follow ups etc must all be standardized to a certain degree. This helps create an internal structure for your business which will be of great assistance when your business begins to scale.

Setting business systems and structures into place is not the most exciting of tasks. However, huge benefits will accrue from them after they have been created, for the long term. They also help create benchmarks which can continuously be improved and expanded upon.