There is a certain energy that surrounds people when they are doing something in life they truly care about. Whether it is building companies or cooking for friends/family. Over the course of the last few years, many of my friends from college and high school have entered the real world and a large majority of them don’t really like what they do everyday. It pains me to see this, at the same time, there is a very little that I can do…..or so I thought! The deal with being an entrepreneur is that when you see a problem,  once too often, it is almost a reflex action to try to figure out how  to solve it.

The answer to the question “What do you want to be?” is one of the problems, that almost everyone has experienced and perhaps still experiencing. It is a tough question, by not answering it to the best of one’s abilities, leads to having  to pay a heavy price for it during the course of our lives.

A few months ago I sat down and begun to deconstruct this question, to  find the root cause why so many people are unable to answer this question effectively, very often leading to lives of diminished self satisfaction.

1. Career choices are made on the basis of what a salary package or, how big the brand is. Job description comes in third. As a result, chances are you will end up doing something that you don’t really like too much.

2. Lack of insight into our personal set of strengths and weaknesses. Rather than leveraging on our inherent strengths , we develop skill sets to help augment our salary packages. These skill sets are often far from what you are truly good at doing. For example, someone who starts to learn programming ,when what he/she truly excels at,  is meeting individuals , interpersonal skills, and selling.

3. Lack of information regarding career paths we want to choose. Say you want to become an entrepreneur, an investment banker or, a chef. The places you would have to go to get information regarding these career paths, will probably not be in the Top 20 results of Google. Good information is usually hidden or not freely available. We  are hence, more often than not, inadequately armed to make an informed career choice.

4. Inability to access experts. Wouldn’t it be great if you could sit down with an entrepreneur who has been building successful businesses for 10+ years? However,  most of the time we are limited by the size of our personal network , access to such experts is difficult and in some cases,  not possible at all. This once again stops us from actually pursuing the paths we want to.

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Armed with these thoughts I wondered if we could do something to help alleviate some of these pain points , and make it easier for individuals to make more informed career choices.

As a result www.reevolo.com was born.

More about Reevolo soon.