Products and services that stand out from the rest, are those that pay particular attention to detail. That is what makes them stand out and demonstrates to the customer, that they are really cared for. I have noticed that too many business owners are focused primarily on making the sale, and moving on to the next one, without really completing the product or service cycle they are supposed to deliver. I understand that deal flow is paramount to the survival of a small business, however, not delivering a product or service to the best of your capabilities or in line with a clients expectation, is being short sighted in the larger scheme of things.

A key principle of business success is delivering a product or service that is in line with, or above the client’s expectation. We all know this, yet, many of us fail to honor that statement. Long term relationships can only be built on solid foundations. This is a mixture of the trust, reliability and credibility the client has in your product or service. Even the slightest crack triggers the customer into exploring other options. If you want to retain your customers and keep them loyal, pay attention to the final delivery of your product or service. Elicit feedback and strive to improve continuously. The future of your business depends on it!