http://app.looplogic.com/davegray/jason-fried-on-design/embedded?autoplay=true&layout=PIP

One of the companies I greatly admire is 37signals. This company has a suite of business productivity products that I use every day for the projects that I manage.

In this video, he talks about the design methodology behind the building of their products. That is something I have drawn great inspiration from in building Identifii. I hope to be able to stick to focusing on the components that are necessary and not over thinking the unimportant things.