Journey of a Serial Entrepreneur

Getting from where you are to where you want to be

Book reviews

February 14, 2011

Book Review: Use What You Have

I received the book…Use What You Have, Get What You Want by Jack Nadel a few weeks ago. It is one of those short books, filled with many pages of insights, from a person who has achieved substantial success in life. The book is made up of 100 basic ideas that the author has learned - Read More -

March 21, 2010

Book Review: Selling Change

I read a lot of books regarding the subject of sales. Sales and revenue are the life blood of any business. Hence every entrepreneur needs to equip him/her self with the necessary skill sets to sell, because in the final analysis their livelihood depends on their ability to convert prospects into paying customers. I had - Read More -

January 30, 2010

Book Review: Building Brand Value the Playboy Way

Marketing really fascinates me. The ability to get people to buy into your vision and what you are selling is something few people/companies pull off really well. The best way to equip yourself for this is to read about brands and their development. The Playboy story, narrated in this book, guides you through the brand - Read More -

January 21, 2010

Book Review: Secrets of a Rut-Buster

Entrepreneurs as a whole, are a rut-busting community of individuals. We break away from the norms, challenge rules and more often than not, choose to walk down the path less traveled. This book intrigued me as it held the secrets of a woman who has achieved tremendous success in her life. The book is Myra - Read More -

June 17, 2009

Young Guns

They say there is no better teacher than experience. By personally going through something, we get a much better understanding of the underlying processes which then becomes an incomparable learning experience. Entrepreneurs need to go through the motions of setting up their own businesses, facing challenges and setbacks, and ultimately the wins themselves. There is - Read More -

March 31, 2009

BuzzMarketing Review

I am quite fascinated these days with the way word of mouth marketing actually works. I am particularly interested in the way it is created, how it can be measured, and some common pitfalls to avoid when devising such campaigns. When I heard the author of this book convinced a town in America to rename - Read More -

March 15, 2009

Permission Marketing

Seth Godin is one of my favorite authors. His blog and books have been a great source of inspiration over a period of years. Permission Marketing is one of his books I continuously refer to whenever I think about marketing campaigns and developing deeper relationships with clients. Like most of his books, it is relatively - Read More -

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