“During the past year, the total North American audience of social networkers has grown 9 percent compared to a much larger 25 percent growth for the world at large. The Middle East-Africa region (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) have each grown at well-above average rates.” Comscore
Online business networking is skyrocketing these days. With a plethora of destinations being added almost daily, one is able to connect to just about anyone from around the world. For someone new to online networking it can be a bit intimidating. With all these tools out there, deciding which one to select and build upon can be a tricky decision. Prior to 2008 I used to rely a lot more on offline networks than online ones. This was primarily because I miscalculated the effectiveness of online networks. Ever since I started blogging earlier this year my eyes have truly been opened in discovering the true potential of online networks. Through these networks I have made some great friends, been introduced to some amazing companies, have been referred business and been able to raise funding for some of my projects. Listed below are some of the tools I use:
1. LinkedIn: This is the web’s leading professional networking destination and it is witnessing tremendous growth. I use linkedin primarily to do reference searches due to the nature of my work and have started using it to develop leads for business development. I have even started using it to identify talent to facilitate the recruitment process. I strongly recommend entrepreneurs to join this network as I believe it can greatly facilitate the development of your business. If you would like to connect with me on Linkedin please click on the link found below.
2. Twitter: This is a micro blogging tool which facilitates short communications between individuals, a group of people or the public as a whole. Essentially twitter users, post short messages detailing information in reference to their line of work or life generally. These messages can either be public or private. Other users are given permission to follow the updates of specific individuals, so as to be constantly updated about their activities. As I write this, it seems like a pretty silly concept and that is what I thought at first. However since becoming a more active user I have seen how these updates can be a source of great information, at the same time it gives you potential access to people whom you normally would not br accesing. I suggest joining it and seeing whether it is something which appeals to you or not. With its explosive growth these days, twitter is quickly becoming the destination to be online. To follow me on twitter please click on the badge below.
3. Blogging: When I started this blog I was unaware of how I could use it as a networking tool. However as time went by I was contacted by a host of very interesting individuals from all walks of life. Over the course of these last ten months of blogging I have made a host of close friends through blogging and actively reading other blogs in the same niche. In the world we live in today, blogging is very quickly becoming an instrumental tool through which one can attract like minded individuals. This can be a great source to find potential partners, employees, investors and even mentors. To begin blogging I recommend selecting a niche and then writing relatively regularly to build a following.
The deal with all of the tools I have listed above is that for them to create opportunities we need to work very hard to constantly build upon them. An empty linkedin profile will not attract anyone, twitter without relevant and interesting updates will not create any meaningful interaction and a blog which is not regularly updated will not become a hub of activity. We have to make a commitment to build our profile online, this is not something which is developed overnight. Like the real world one needs to build a reputation which is trusted and eventually become an authority who is constantly being referred to. I would really like to connect with the readers of this blog and see how we can assist each other in either a professional or personal capacity.