“More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.” Peter Drucker
I discussed online networks in some detail yesterday. Today I will cover the importance of developing offline networks. These networks require us to put ourselves out there to find opportunities through which we can grow professionally as well as personally. When I mean offline networks, I am not restricting them to only business mixers or rotary functions. To me, offline networking involves a host of shared activities with individuals who share the same passions and interests as I do. I believe developing a strong offline network is just as important as building an online one. Through these activities one is able to connect with a host of individuals around a common point of interest. It also helps bring balance to our busy lives, specially since more often than not our professional lives seem to completely take over. Some segments to look into to develop offline networks are listed below:
1. Business: Having set up one of the largest network of entrepreneurs in Far East Asia, I have witnessed first hand how effective joining an entrepreneurial club or society can be. The ability and opportunity to actually meet a host of people enables one to create stronger connections a lot faster than developing them online. I recommend entrepreneurs look into entrepreneurial clubs and societies as I believe they can be a most beneficial. Other than this, keep a look out for networking events in your industry where you have the opportunity to meet a host of different individuals. I was introduced to most of my mentors through such events.
2. Social Work: If there is a cause which is close to your heart or an organization you think is doing great work, I recommend joining them to see if there is anything you can do to assist them. The entire aspect of social entrepreneurship is an area in which many individuals are doing excellent work to ensure a better tomorrow. Joining such efforts adds breadth to your network and opens up avenues usually unavailable through traditional routes.
3. Sports & Games: Before my ventures completely absorbed me I used to be a regular cycling enthusiast. Along with a friend, I set up the cycling club at my university and we would cycle regularly over the weekends. It was great to get outdoors and get some exercise, it also helped clear the mind and once again meet some very interesting people. I learned a lot about team work, perseverance and even leadership through this activity. If not a sport, there are a host of other activities such as chess, bridge or poker where one can both network and have a good time.
Developing offline networks is an important aspect of the overall development of one’s personality. Even though at times it feels that there are just too many things to do, don’t let these activities take a backseat, find time for them. I feel having strong offline networks is specially important in Asia since there is greater emphasis on meeting face to face. Thus for an entrepreneur in this region, a balance needs to be formed between online and offline networking activities.