The Week in Review #11: Rules of Business

The internet is a magical place. It provides us the ability to read, listen and speak to the people that matter in our life. These people may or may not know that we exist, however their words and thoughts leave a lasting impact on our lives. The article highlighted in this weekly edition comes from the founder of a company called Slack. He has an amazing back story, one which I will probably profile in the coming months. This week he published an insightful article on the rules of business, which made me think about the bigger picture. It helps us break away from the daily grind and reflect on why and how we do the things we do.

Rules of Business This isn’t the ordinary list of the 5 things that lead to success. This list forces you to take into account why you do what you do and the amount of pride and effort you take in your work. In a world filled with mediocrity, it challenges you to take account into the bigger picture.

The big mistake nearly every designer makes. We live in a world where we find ourselves always wishing for more time. In a blink the week passes us by and we find ourselves wondering where it went. This post talks about how to take control of your schedule and manage your time with greater effectiveness. It was a great read and listed some interesting products you could use to assist you along the way.

Failure Isn’t the Death of an Idea — It’s the Birth of a New Theory This post talks about three specific cases where the founders of the company pivoted from their original idea to one that became a billion dollar business. It has many great takeaways for founders who have yet to find their stride and steps they can take correct course.

Customer Lifetime Value: Evergreen Business How much does it cost you to acquire a customer? The one question that every entrepreneur ought to know, but rarely does. This post provides an end to end summary of everything you need to know on the subject. It also have some very valuable suggested readings that provided additional context.

5 Things We Learned Analyzing 100 Million+ Emails Email continues to be the highest converting channel for people and companies who sell online. Understanding how to build a list and write effective emails is a skill every entrepreneur should have. This article takes a look at what makes a good email and what you can do to improve your current skills.

What Four Steps Make You The Exception To The Rule James Altucher does it again with a great post on breaking free from the chains of mediocrity. Here’s the Rule: born, school for 12 years, college, grad school, job, sowing oats, marriage, kids, promotions, luxuries, retirement, death. Here’s the Fact: the Rule never happens. Enjoy the post.

Seven things I learned in venture It is always refreshing someone to hear from the perspective of a venture capitalist who has become an entrepreneur and vice versa. When you have been on both sides of the table it gives you greater clarity on what each side is looking for. When you understand your customer, selling something to them becomes infinitely easier.

Wishing everyone a great week ahead!