This week’s top article was a series I came across on medium where the author does a great job of collecting a host of the best links about a certain topic and then puts together a thorough article. Highly recommend checking out the other articles he has written in the past as well.

The Secret Core of Every Successful Business: Distribution Many businesses end up building a product or successfully setting up the ability to provide a service. However the reason the vast majority of them fail is their inability to find and reach customers efficiently. This article provides a wealth of information on how to create distribution channels and reach your customers.

Leading without Coding In an era where software is eating the world, non-technical founders have to step up their game. This article written by a successful startup founder provides 6 great insights of how a non-technical founder can lead a technology company. From learning the lingo to ensuring that key hiring and management processes are put into place.

The Three Dimensions Of Content Marketing Strategy For Startups When we think of a companies content strategy, one may limit it to blogging or the creation of marketing material. This processes breaks it down into 3 core dimensions that every company needs to focus on. These include being sensitive to different target segments, looking through all your content touch points as well determining the lifecycle stage of the customer.

The False Market Fit It is easy to fall into the trap of thinking you know what a customer wants, without validating the idea with them first. I have made that mistake before and it is definitely a very painful one. Customer validation is by far one of the most important aspects of starting a business. By making something that people want we are giving ourselves a better shot of building a business with legs. It sounds simple, yet day in and day out businesses all over the world are started on invalid assumptions.

The Chaos Theory Of Startups Running a startup requires an individual to be able to handle a high degree of chaos. If you are solely focused on outcomes and not the process, you are setting yourself up for a high probability of failure. Only through a purpose are we able to cut through all the noise and make decisions that will enable us to make sense of it all.

Software-as-a-Service (SaaS) Secrets to Raising Venture Capital (Presentation)This is a great presentation on Software as a Service startups and the process of how to successfully raise money for them.

4 Entrepreneurial Strategies For Getting The Most Out of a New City With startup hubs sprouting up all over the world, many people are relocating to these cities to have the opportunity to join or start one. The process of building your network in a new city and especially getting connected to the startup ecosystem requires a considerable amount of work. This article points out 4 methods that you can use to get connected much faster.

Wishing everyone a great week ahead!