“Controlling your direction is better than being controlled by it.” Jack Welch
An entrepreneurs’ journey is riddled with potholes and unexpected events at every turn. Controlling your direction is not as easy as charting a plan and then sticking to it irrespective of what happens along the path. However, having a clear idea about the direction you are going in and why, is mandatory.
It is critical on this path that the entrepreneur is adept and adaptable enough to be able to maneuver the direction of this ship. The word “pivot” is fast becoming a word with over usage in startups. Many of them seem to be controlled by events, the reason for this is, I believe, that they are not certain about why they are on the journey in the first place.
There are two factors entrepreneurs need to be aware of, understand and have down pat before they head out on this journey: